The ALS Ice Bucket Challenge is everywhere. Facebook, Instagram and YouTube have been nothing but clips of people dumping precious water all over themselves in the name of keyboard activism. It's been a fun and perhaps slightly irresponsible way to get the word out about a deadly disease, but it can be easy to forget how real the terror is.
Udonis Haslem, Jeff Fogel, and Gil Green pose together in support of their Kickstarter project to fund the short film Who Is Lou Gehrig?
To fight that complacency, one brave Miamian living with ALS wants to bring the issue closer to home. He teamed up with his friends at the ALS Recovery Fund, 305 Films, and the Miami Heat to star in a creative, uplifting, and true-to-fantasy short film.
The Borscht Film Festival has agreed to premiere it, but they still need a little help from you. Get involved, and you could earn some Heat tickets and player memorabilia, no ice bucket involved.More »