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Save Our Rolexx!

Categories: Culture

This week's Metro about Club Rollexx tells the tale of a local gentleman's establishment that has attained global notoriety thanks to Miami's thug rap triumvirate: Trick Daddy, Rick Ross, and Trina. Rappers nationwide now pay homage to "the Rollexx," and rap fans from Tokyo to Reykjavik have the name of the Opa-Locka club dangling on the tips of their tongues.

For the past thirty years, the place offered local rappers an open forum, a kind of thug salon.
But Rolex Watch USA wants to tear down the club's signs and clean out its pockets. Should they succeed, Miami will arguably lose the a major cultural landmark. And that's just not right!

What's the solution? Howzabout a historical landmark designation?

According to City of Miami ordinances, a property can become a historical site if it possesses "historical or cultural significance to the city, state or nation."

The Jackie Gleason Theater in South Beach became a protected building after the tubby Honeymooner hosted a bunch televised of variety shows there in the '60's. Apparently, a lot of white crooners used to roll through for a laugh. Big Deal.

So what about the Rollexx?

If county commissioners deemed it so, Rolex Watch U.S.A. might have a much harder time tearing down their sign. David Hertzberg, the Administrative Officer of the county's Historic Preservation Department, didn't consider the club to be very old. "Twenty, thirty years is just a blink of an eye," he says. For landmark consideration, "the building has to be important for the county, the State, the Country, the world."

Furthermore, Hertzberg has never heard of Club Rollexx, Trick Daddy, Rick Ross, or Trina. -Calvin Godfrey



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