Pay Attention, Miami: The Skinny on Milan Fashion Week

Categories: Culture


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Too far?

Fashion Week in Miami is still a few months away, but things are going full swing in Milan. One designer has overshadowed Pucci, Prada, and Gucci: Nolita, an Italian label that makes clothes for younger women.

Nolita's Fashion Week ad shows a naked model -- a severely anorexic naked model. The woman, who is 27, from France and weighs 65 pounds, agreed to be in the campaign to raise awareness of anorexia. Nolita hired photographer Oliviero Toscani (known for his controversial Benetton shots some years back) to shoot the horrifying photos that are plastered over billboards and newspapers in the Italian city.

According to the (UK) Times Online, Nolita said that its aim was "to use the naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion."

There's been a lot of hand-wringing in Europe over whether the photos "go too far" or whether they will give other anorexic women something to aspire to. Sadly, there hasn't been much coverage of the ads here in the national U.S. media, and even less here in fashion- and thinness-obsessed Miami. --Tamara Lush


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