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Herald Kisses Corporate Ass

Tue May 06, 2008 at 05:40:36 PM

What’s going on in Haiti these days?

If you read the New York Times yesterday, you might have seen this rather alarming headline from Reuters: “Haiti riot instigators set deadline to install [Prime Minister].”

The article began with this cheerful sentence:

“Slum leaders in the southern town of Les Cayes who started Haiti's recent food riots handed lawmakers an ultimatum on Monday to install a new government within a week or face more protests.”

Alarming stuff -- but maybe you didn’t read the Times yesterday; maybe you turned to the Herald, which seems to have brushed aside news of the possible collapse of Haiti’s government for something a little . . . well, not so serious, for God’s sake.

Yesterday’s Herald headline: “Young Haitian soccer players get lesson in shopping

You can almost hear the exclamation marks dotting themselves.


The article described a few hours with 18 Haitian teenagers, here for a soccer match, who had been given a hundred dollars each to spend at target. The fact that their government might be toppled this week wasn’t mentioned; nor was the food crisis plaguing the country; nor were the riots and looting that have killed at least six people since April.

But hey, who wants to read that depressing stuff anyway? The important thing is that these kids got to buy a hundred bucks worth of whatever crap they wanted, and the Herald was there to chronicle it.

Indeed, the daily devoted itself to plugging every business and brand name the young Haitians came across during their tryst with good old fashioned American consumerism. And nothing wrong with that – it’s not like these kids were being used for shameless corporate self-promotion or something!

Just one bit of advice for the Herald, paper to paper: when someone wants to advertise in New Times, what we do, see, is we charge them for it.

Pretty smart, huh?

Below, we've bolded some of the article's more blatant ass-kissings (we included 'the United States,' as there's plenty of marketing for that brand, too).

When he got to Target, Andy Premier knew exactly what he wanted: an iPod.
The 15-year-old had seen a few kids with music players in Haiti. He would have one now.
Andy was among a group of 18 Haitian teenagers who flew to Miami over the weekend to play in a friendly exhibition soccer match organized by the city of Miami. A Haitian cellphone company, Voilà, paid for most of the airfare.
The teens hail from some rough-and-tumble quarters in the Port-au-Prince metropolitan area -- like the seaside slum Cité Soleil. A social program that aims to develop the kids through the use of sports helped give them the brief reprieve.
''It's a life-changing experience,'' Robert Duval, founder of Athletique d'Haiti, said about the weekend trip in Target's furniture aisle. ``It's like I'm opening up the world for these kids. They get perspective. . . Most of the kids haven't been out of Cité Soleil, much less the country.''
As soon as they stepped into the lobby of this Target in midtown Miami, the teenagers stood wide-eyed. Each had a gift card valued at $100, plus some extra cash jubilant spectators tossed on the field at their triumphant Saturday game. They beat a team of local high school kids 4-1. Some of the money spectators threw on the field will go to the Haitian kids' families.
So Andy moved ahead, snaking through the colorful ailes in search of technology.
''It's beautiful here,'' Andy said about the United States.
When he reached the electronics department, he passed on the iPod, opting instead on a Creative Zen MP3 player. He tugged at the packaged item, dangling from a hook. It had a lock on it.

. . . You get the idea.

- Isaiah Thompson

Category: News

5 Comments:

"Paper to paper", hehe, that's pretty funny. I think its cute that you guys consider yourselves a "paper". If by paper do you mean that you're made of paper?

I never claimed all of my writers were good. Actually, most of them are pretty bad, but at least they're journalists and not the Alt Weekly equivalent of fast food franchises with the same basic formula in every market they've colluded themselves into. Hey, nice redesign on the inside, looks familiar...

Keep up the good fight, guys, keep on giving the big paper hell!

And how did the Herald's foray into Alt-Journalism go? If memory serves me correct, the Street got kicked to the curb complete with the New Times boot print in its ass.

I wonder what the other "little papers" are saying about the Herald: http://www.bizjournals.com/sacramento/stories/2007/11/05/daily1.html
Declining readership is a bitch.

Anywho, I doubt this was written by anyone at the Herald, as "colluded" is clearly outside of their 6th grade vocabulary.

"Village Voice Viacom Very much the same as Very many Markets Media, How May I Help You?"

"Yes, I'd like a story that contradicts something the local paper said, another story that criticizes the local paper, Dan Savage's syndicated column, and another story that claims to scoop the local paper. How much will that be?"

"Oh, if you live anywhere between Bangor and Chula Vista, just open up any container anywhere near a Duane Reed, Walgreens or a Wal-Mart and pull out a copy of our ready-made Alt-format hooker advertorial-weekly. Save it for your Sunday morning read, along with your NYT, while you play "this american life" on NPR and challenge yourself to be just a tad more white than you really are."

"Oh, but can I get an ACTUAL independent local media source, you know, not a company that has had a class-action law suit filed against it for buying out too many competitors while it still claims to be the little guy?"

"Do you live in Miami?"

"Yes."

"No. Nevermind, get the Sun Post, if you can find one. Hope you live near SoBe."

biggity-beaches

"Village Voice Viacom Very much the same as Very many Markets Media, How May I Help You?"

"Yes, I'd like a story that contradicts something the local paper said, another story that criticizes the local paper, Dan Savage's syndicated column, and another story that claims to scoop the local paper. How much will that be?"

"Oh, if you live anywhere between Bangor and Chula Vista, just open up any container anywhere near a Duane Reed, Walgreens or a Wal-Mart and pull out a copy of our ready-made Alt-format hooker advertorial-weekly. Save it for your Sunday morning read, along with your NYT, while you play "this american life" on NPR and challenge yourself to be just a tad more white than you really are."

"Oh, but can I get an ACTUAL independent local media source, you know, not a company that has had a class-action law suit filed against it for buying out too many competitors while it still claims to be the little guy?"

"Do you live in Miami?"

"Yes."

"No. Nevermind, get the Sun Post, if you can find one. Hope you live near SoBe."

biggity-beaches

Oh, and biscaynebystander, our "foray", or as its defined by Websters: our "quick and sudden, short-lived venture" into Alt-journalism, by that do you mean Street that ran for 17 years? I don't know, I can't remember, that's when I was actually owned by newspaper (read: Knight) people, not business people. Anywho, I would say that any one month-period of Street was better than the entire highfalutin, high-handed self-flagellating and congratulatory history of the Village Quarter Pounder New Time Voice Media Whopper magazine, made to order in your market-garbage that is this websites' print counterpart.

Oh, and biscbystand, you quoted all six stories of me as saying "little papers". Pretty sure I didn't use that term in the first post. Check that source baby, JOU101.

Actually, while I'm at it, HEY MNT, JOU101! See you at Northwestern or Columbia. Oh, wait, the majority of my employees have GRADUATED from those schools already, while you guys mostly complain about not working, uhm, here.

Bumscilddily, bumsciddily beaches, beotches.

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