Pretty in the City – Dreaming of Dashing Diva

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Finding the perfect pedicure place can be such a frickin’ mission. Trial and error might reduce your one-stop-toenail-shop search to a top-three list, but what if you’re not in your usual neighborhood? What do you do when your toes are tore up in Aventura, or Kendall, or Doral? Wouldn’t it be great if there were a local chain of mani/pedi salons that was equally of high quality from branch to branch throughout the city? On a recent trip to fabulous New York City, I was swept away by my experience at Dashing Diva, a rapidly spreading chain that aims to be the Starbucks of pedicures. I’d sincerely like to see the franchise spread to Miami – it’s an ideal destination for a bridal shower, a girl’s day out, or a personal day of pampering, just because you deserve it.

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Dashing Diva’s whole goal is a universally high standard of customer service at each and every branch. The set-up of the salon is unique – customers ascend a circular platform and sit on a cushy curved couch, while the sinks and a supremely professional attendant sit at their feet. The chain boasts a spectacular array of polishes and products – 150 custom shades and hundreds of pre-decorated nails to choose from. They offer a unique service, Virtual Nails™, which is a breakthrough technique that costs half as much as acrylics. Thursdays and Fridays are Girls Night Out, where ladies sip cosmos while they indulge with a pedicure. Oh, and in addition to fabulous manicures and pedicures, you can also get express services, facials, waxing, and massages.

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Doesn’t it sound like a beauty-lover’s dream? Would you love to see a Dashing Diva pop up in your favorite neighborhood strip mall or pedestrian haunt here in Miami? If you’re an experienced, successful entrepreneur with a background in the salon or beauty industry, you could be exactly what the company’s looking for. Dashing Diva doesn’t grant a franchise to just anyone, but they’re looking to expand in Miami. Click here for franchise information. I for one would be thrilled from head to toe to find my perfect pedicure place somewhere in the 305.

-- Patrice Yursik


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