Anti-Garcia Viral Video is a Fail
Earlier this week the Joe Garcia campaign circulated a YouTube video of opponent Rep. Mario Diaz-Balart acting like a scary, hyper partisan clown at the Miami McCain rally. It was pretty funny, perfect Tube fodder, and so far it's gotten nearly 35,000 views.
Now Diaz-Balart supporters are trying their hand at YouTube comedy -- and failing miserably. Excerpt: "AKA Enron Joe's Gotta Go Garcia *boioioioing*." Jeez, kids' shows don't even use the boing sound effect anymore. Besides, where does Enron Joe gotta go? The video doesn't say. To Washington perhaps? *Boioioioing*!
According to Naked Politics, the YouTube video takes some dumb footage from an America TeVe show and intersperses it with campaign talking points, painful rhetoric, and unfunny jokes.
Here is the not-so-secret secret to a good political viral video for campaign workers or tech-savvy supporters:
1. It shouldn't come off like just another campaign ad, because voters see enough of those on TV and aren't going to spend their free time watching more.
2. It should be genuinely funny or shocking or some mix of both (like the Diaz-Balart pushup video, unlike this).
3. Out-of-context TV gaffes, bizarre surreality, and well-produced satire are king. Repeating stump speech talking points or unproven accusations about the opponent, eh, not so much.
4. Bonus points if it is something that voters sense the mainstream media won't touch (Here is a perfect viral video that not only makes fun of the mainstream media for not touching certain stories, but also drives home the point that McCain called his wife a c*nt. Watch and learn).