Miami's Adrenalina Wants PacSun
Back in my high school days on ye' olde Gulf Coast, pretending to be a surfer bro was all the rage. Never mind that the Gulf of Mexico doesn't produce decent waves, whatever. Just as long as kids had spikey hair and a fine selection of Hurley, Quicksilver and Volcolm billboards to wear as T-shirts, they were totes living the surfer dream. You know that great, authentic hang 10 dream of pursuing empty consumerism to fill the gaps in one's fragile, teenage, personal identity.
So how perfect is it that a store that features a surfing simulator is making a bid to acquire a store that sells logo gear to fake surfers!? Yep, Miami's Adrenalina wants to purchase Pacific Sunwear. Adrenalina has been around since 2006 and sells extreme sports gear and clothing, with a surfing simulation machine in each of its three stores (including one in Miami International Mall). PacSun is that store in every mall in America that plays subpar punk bands and Sublime all the time.