And No Free Wallets for Us, BK?

Burger King's latest ad stunt capitalizes on the thrill of finding a wallet. The chain is dropping billfolds over metropolitan areas with a fake license for The King (Florida issued with a Miami address, of course), a gift card, a map of area BKs, and, most important, up to $100 in cash.

But Miami is not part of the promotion, despite the fact that BK is headquartered here, as is its ad agency, Crispin Porter + Bogusky. You could even make the Miami push unique: Simply place the wallets sticking halfway out the back pockets of clueless-looking tourists. They'd be dispersed throughout the city in no time.

--Kyle Munzenrieder