I nominate the Sum Yum Gai sign. As Chet and Ryan from this season's Real World
illustrate, it's already a popular photo op. Search Sum Yum Gai on Flickr
, Google Images
and you'll see, for whatever reason, people love having their picture taken in front of the sign. Let's take advantage of that. Slap it on some T-shirts, promotional ads, and souvenirs and rebrand the town "South Beach: Home of Sum Yum Gai!"
At the very least, let's make sure it doesn't suffer the same fate as downtown's Coppertone Girl, because it's clearly more popular. [photo via ONTD