Facebook Puts an End to Ritual Friend Sacrifice for Free Whoppers

Categories: Media Watch
1417099223_a6b0364d68.jpg (JPEG Image, 500x375 pixels).jpgBurger King, the attention-craving Miami-based fast-food giant, took its Internet-whoring marketing activities to a new level with the Whopper Sacrifice Facebook app. The app asked Facebookers to delete ten of their friends, who were then notified they'd been dumped for a free Whopper. Of course the whole thing was masterminded by Crispin Porter + Bogusky.

Facebook wasn't too pleased and pulled the plug yesterday. But in the week since Burger King encouraged the sacrifices, more than 230,000 innocent Facebook friends were axed.

It's still a win-win for BK, though. The company got plenty of ink, and now it doesn't even have to give out free food anymore.

Sponsor Content

My Voice Nation Help

Now Trending

Miami Concert Tickets

From the Vault