Facebook Puts an End to Ritual Friend Sacrifice for Free Whoppers
By Kyle Munzenrieder in Food, Media Watch
Fri., Jan. 16 2009 @ 10:00AM
Burger King, the attention-craving Miami-based fast-food giant, took its Internet-whoring marketing activities to a new level with the Whopper Sacrifice Facebook app. The app asked Facebookers to delete ten of their friends, who were then notified they'd been dumped for a free Whopper. Of course the whole thing was masterminded by Crispin Porter + Bogusky. Facebook wasn't too pleased and pulled the plug yesterday. But in the week since Burger King encouraged the sacrifices, more than 230,000 innocent Facebook friends were axed.
It's still a win-win for BK, though. The company got plenty of ink, and now it doesn't even have to give out free food anymore.
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