2010 Super Bowl Might Be the First One Online
CBS, which will broadcast next year's game, is hoping to persuade the NFL to bring the big game into the Internet age. The network made $30 million off streaming the recent NCAA basketball championship and is eager to apply the model to the Super Bowl.
The NFL hasn't agreed, but according to Business Week, organization execs were quite happy with their experiment streaming regular-season games with NBC last year. They found that online viewership didn't detract from TV viewership, and in fact as many as 80 percent of the online viewers were also watching the game on television. The streams offered four additional camera angles not seen on-air.
[Business Week: CBS Cleans Up on the Sports Fans]