Being the subject of a Gawker field guide is a mixed blessing. It's like being hate-fucked by the internet. On one hand, it ups your name recognition stock in media circles; on the other, it means there's a whole lot of snark, derision, and mockery coming your way from a blog that reaches about 3.2 million people a month.
The main thesis: "Bogusky is the epitome of that guy. He is not afraid to grow his hair long and wear a cool t-shirt and fashionable sneakers while sexing up your brand strategy!"
Gawker snark campaigns aren't nearly as fun as they were a few years ago, but then again, we don't envy all the mocking that's about to head Alex Bogusky's way.