The former Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, and Land Shark Stadium will have a new name for the next five years: Sun Life Stadium. Somehow it's even worse than the last one. Seriously, there are strip malls in Kendall with better names that that.
Sun Life Financial is a Toronto-based financial services firm that apparently decided the deal made perfect sense because, you know, there's so much sun in Miami. How corporate and absolutely soulless.
It's a good deal on Sun Life's part for all the exposure. The name will go into effect before the Pro Bowl and Super Bowl, and the stadium is home base for the Dolphins, Miami Hurricanes, the Marlins (until 2012), and the Orange Bowl.