Silicon Beach: Burger Beast Eats Up Social Media
|Sef Gonzalez (left) clowns around with fellow burger aficionado, Carlos Miller.|
Burger lovers have gathered around Gonzalez for feeding frenzies, including reconnoitering tours to joints such as Royal Castle. Burger Beast even threw an awards ceremony at John Martin's -- complete with fancy plaques -- where a friend of his proposed to his girlfriend after eating a few sliders.
Silicon Beach caught up with the affable Gonzalez at Charm City Burger in Deerfield Beach yesterday.
New Times: There's all this talk about you being a social media whore because you get so much attention. What got you started?
Sef Gonzalez: I would eat burgers everywhere I went, and my wife suggested that I start a blog. She came up with the name actually. It was her idea.
NT: Today, you're on MySpace and Twitter, and you have a Facebook fan page. How have social networking sites been advantageous to you in promoting your cause of all things burger?
SG: It has been great. The best part about it is interacting with people. Especially on Facebook and Twitter -- I get instant gratification when I write something and people respond.
NT: How many people have you connected with that you would've otherwise never met without social networks?
SG: Tons and tons of people.
NT: How do you use social networking sites?
SG: I was on MySpace and I don't think I attracted as much before until I started Burger Beast. Once I did that, I knew I had to get the name out there as much as I could. I started Facebook and then moved on to Twitter. I still have a learning curve with Twitter; I recently started posting pictures using Twitpic. There's always something new to learn.
NT: I suspect the community you've created is only going to get larger. Is it really about the burger, or the community you've created about the burger?
SF: It's both. I go to a place and if I love it, I want everyone to know. I want everyone to come try it, and I want everyone to see why I like it so much. So I think that's where the community part of it comes in.
NT: Hands down, right now and today, what's you're favorite burger place in South Florida?
Gonzalez: Charm City Burger.
Follow Gonzalez and his burger adventures online at Burger Beast blog, Facebook, MySpace, and Twitter @burgerbeast.