Apple to Make a Live Stream Music Announcement Today, But What Will They Introduce?

Categories: Silicon Beach
apple music.jpg
This Apple-themed guitar on the event's invite is a pretty big hint of what's to come
Apple's got something big cookin' for their music fanatics, and it smells good.

The company is hosting an event in San Francisco today. Every year around the same time a similar shindig is organized to announce the latest advancements and additions to be made for iTunes and iPods. Though that seems pretty standard, this year they're running things a little differently.

They're putting the power of knowledge in the consumer's hands, and rather than make you follow live-blogs of techies reporting from the conference, Apple has decided to live stream the event starting at 1 p.m. EST. Over the past five years, we can't remember the last time Apple did this. But what does that mean for you? And what will they be announcing exactly?

Lots of rumors have surfaced regarding what exactly they'll be introducing today. Some have mentioned the iTunes television show rentals. Instead of purchasing TV show episodes, you might have the option of a $0.99 rental, though we're not sure how long you'll be allowed to watch these "rentals."

Another speculation is the possibility of Apple doubling the song preview limit from 30 seconds to a whole minute, but we're guessing that won't require a major site overhaul -- or even a fancy conference.

There have been talks of an overhaul of Apple TV, too. Quite a few sites have mentioned "iTV" (possibly an iOS version), along with new iPod models. If the iTV does launch, it's rumored it will be at a lower price ($99 has been rumored), along with a new possibly cloud-based iTunes debut. There have been quite a few iPod leaks, and though we can't guarantee any of the claims are true, a distinct possibility is an iPod Touch with a front-facing camera allowing for use of "FaceTime."

There is one problem, though. If you're not an Apple devotee owning one of their devices, you can't join in on the streaming fun today. The HTTP Live Streaming protocol it will be using requires either a Mac running Safari on OS X 10.6 or an iPhone, iPad, or iPod touch running iOS 3.0 or higher. Windows users need not try to log on. It won't work. The live broadcast will begin at 10 a.m. PDT (1 p.m. Miami time) at www.apple.com.

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