MySpace Unveils New Corporate Identity But Still Lives in Facebook's Shadow
|Iconic MySpace Logo|
Many MySpacers can't even remember their login password, and the ones who do are scared to revisit the online dweeb they were circa 2008--the same year Facebook's monthly visitors began to surpass MySpace's online traffic.
To say that the social networking site has struggled is an understatement. News Corp., Myspace's parent company, reported losses of $174 million last quarter in the division responsible for MySpace, and the site trails Facebook in number of users by about 300 million people. But even new Facebook-like features haven't been able to revamp the brand's image. Maybe a new corporate identity will.
The blank space is supposed to represent individuality, and users will likely have the ability to customize it with their own text and images. Like the previous logo, the lowercase "my" will remain in Helvetica font.