Sports Illustrated Kids Cover Featuring the Heat is Pissing Off Cavaliers Fans
Here's the cover in full compared, for reference, to the prototypical Cavalier.
|via Wiki Commons|
What really apparently has the Cavs upset is the use of the slogan "One for all."
The Cavaliers, as told to WFNY, own the trademark registration on the phrase "All for One. One for All" in several different classes. We have seen it on the commercials, the t-shirts and even the cheesy temporary patch that replaced "We Are All Witnesses" during the 2010 playoffs.Though, trademark attorneys tell the site that the Cavs wouldn't likely have much a case. SI Kids could say it is protected under parody, plus regardless of ownership "All for One," was already a pretty established phrase.