Miami Heat See Huge Spike in Ticket Sales This Season, But NBA Sales Overall are Down
Business Insider crunched the numbers on changes in attendance.
Last season, the Heat sold an average of 17,730 tickets a game, which put them at a middling average of 90.4 percent capacity. This year the team is selling almost 2,000 more tickets a game, with an average of 19,760. That's an average of 100.4 percent capacity, and a 9.9 percent increase over last year.
Unsurprisingly, that gives the team the distinction of seeing the biggest gain in ticket sales this season. A few teams beat out the Heat for overall ticket sales and capacity, but that may be a matter of arena size and ticket policy.
The other big winner in ticket sales so far this year are the Orlando Magic. They're the only other team in the league selling on average more than 1,000 tickets for games than they did last year.
Though, league-wide ticket sales are down. NBA games are selling almost 200 tickets a game less than they did last year, and capacity is down an average of 1 percent.
If you're wondering, the Cavaliers saw no change in ticket sales now that LeBron is gone. Their average so far this year is exactly the same as it was last season.
Interestingly, the AP reports that television ratings are up for the NBA, and not just on the strength of Heat games (though it helps):
Television ratings for games on ESPN and TNT are up more than 30 percent so far this season compared to last year.Maybe we could blame the decrease in attendance and increase in ratings on frugal fans, but the economy is slowly getting better. Plus, Florida is still in the thick of the recession, but our teams seem to have no trouble selling tickets this year.
Sure, the Heat are drawing big audiences after a summer of free agent intrigue concluded with LeBron James and Chris Bosh joining Dwyane Wade in Miami. Ratings for Heat games on ESPN have increased 69 percent from last season. But take out the five matchups involving Miami, and the network's NBA coverage is still up 23 percent from a year ago.
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