Japanese McDonald's Introduces "Miami Burger" Which is Actually a Taco Burger

Categories: Flotsam
Mcdonalds-japan-big-america-miami-burger-300x263.jpg
McDonald's "Miami Burger."
You're driving home from South Beach over the Julia Tuttle Causeway after a long night out, and once you get to Biscayne, you're struck with a dreaded choice: Do you want to make a late-night meal of McDonald's burger or Taco Bell's tacos?

It is a decision that racks us all, but soon Japanese consumers will no longer have to make that decision. McDonald's Japanese restaurant will introduce some sort of bizarre taco/burger hybrid, and they're for some reason calling it the Miami Burger.

Tacos are obviously Mexican fare, and while Miami loves a good taco, we're usually known for Latin food other than of the Mexican variety. We're at least not identified with tacos on an international stage, but maybe Japenese fast food executives think all Hispanic Americans are the same. Who knows?

Lots of Americans get ripped for appropriating and misrepresenting Japanese culture (How ya doing, Gwen Stefani?), but we're not so sure the Japanese are any more careful when appropriating ours. You know the discussion went something like, "Hey, we've got this taco burger and we need to name it after an American city, which one has lots of Latins?"

The Miami Burger features cheese, tortilla chips, shredded lettuce, and taco meat with a spicy tomato chili sauce. Yes, it is ground beef topped with ground beef.

Mcdonalds-japan-big-america-miami-burger-300x263.jpg
The burger will be available from mid-February to mid-March across Japan and is part of the restaurant's "Big America" campaign. The campaign will also feature burgers named after Idaho, Manhattan, and Texas.

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nazmun@restaurant
nazmun@restaurant

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Highlight_10
Highlight_10

Rob, sold anywhere...it misconstrues the concept of Latin culture...Name calling just clarifies your level of communication.

m.n.
m.n.

I'm Japanese and I ate Miami burger for lunch yesterday. It was definitely tasty for me.Actually, I would prefer Taco Bell than McDonald's. I love taco and other Mexican food.The impression I get from the naming is brightness, cheerfulness, and sunshine of Miami coast.

Chris
Chris

I just ate the Miami Burger less than 5 minutes ago, living in Yokohama, Japan - it was pretty tasty and I could go for another one! Last month was the Idaho Burger and so far that is my favorite one so far. Looking forward to the Manhattan Burger. Japan definitely has an interesting twist on a lot of foods but just go with the flow and you will be happy!

Kat
Kat

I was also struck by the "oddity" of calling this burger the Miami Burger, but, believe me, for someone who is not a McDs fan at all, this burger is awesome! For those of us ex-pats living in Japan, we would love to see some Taco Bells make it into Japan and think the Japanese folks would gobble it up. However, for now, it seems our main options are the limited time only special deals such as this burger at McDs and the Naan-Tacos that are sold for a month in the summer at another chain named MOSburger. Hurray for the great flavor combination that makes up the Miami Burger!

The GEM
The GEM

I'm in Miami...Hispanic. I love the concept of this burger. We all love McD's and Taco Bell here. I'm proud it's name after my hometown Miami. MIAMI RULES!!

Louie
Louie

Miami Burger? They should name it the Laredo Burger. The Miami Burger should have roast pork, ham, pickles and mustard, wiht a fired plantane (toston) in place of the torlilla.

Stephanie
Stephanie

That sounds SO good. I think I'll whip one up and throw in some swiss cheese, too.

olivertwisto
olivertwisto

I live in Japan, and, while the "big Texas" burger was a disappointment as it was neither big nor Texas-y, the Miami burger looks like it it might fill those shoes. I eagerly await February.

Chris Le Doux
Chris Le Doux

The person went extremely out of their way to be racist in writing this article. First, off this is being marketed to Japanese people not Americans. Secondly, McDonald's is a business trying to turn a profit I am sure they have done all the viable research to ensure this would be a huge success in Japan. I am of Latino decent as well, well at least part of me can we stop looking forward to playing a victim card and grow up a little bit.

Estahrox
Estahrox

Considering there's a Taco Bell on every block down here, I'm kind of not surprised.

Drake Mallard
Drake Mallard

Goodbye fried rice hello fried chicken!

My name is George Takei, not Takai, like you've insisted on pronouncing it for the last 40 years! Remember: Takei, like in "toupee." Your hair is like my men; every year, it gets darker and thicker. All night long, I've had to stare at that tangled, sticky, messy clump of fur. Farrah, please close your legs! At least Betty White had the decency to shave. Bill is a generous actor. He gave Nichelle Nichols herpes! If Arty's my cuddly muffin, Bill, you are a rich, gooey devil's food cake that I want to drop my face into and go BBBBBBBBBB!

The Japanese are still angry how Saban edited Superhuman Machine Metalder,

http://www.youtube.com/watch?v...

Jen
Jen

revenge? yes lol. Americans generalize Asian food enough already.

Carolina A. Miranda
Carolina A. Miranda

this is revenge for what we've done to their food in the way of Teriyaki Bowl, isn't it?

Kathleen Olarte
Kathleen Olarte

not buying it! I am a Colombian descendant born in Miami, Florida and buying into this product is supporting the ignorant belief that all Latins are Mexican. McDonalds should work on educating itself and do "REAL MARKET RESEARCH" before launching a product that misrepresents a culture. Good Luck with that. Anyone ever see the video "Four Year Old Burger"? How is it that something you eat has no physical breakdown after not refrigerating it? http://www.youtube.com/watch?v......and we wonder why America is obese...these meals should NOT be approved by the FDA.

Oldtruckboy
Oldtruckboy

Uhhhh...Did you read the article? It states the burger is for sale in Japan, not America. If anything you should be angry at yourself for "supporting the ignorant belief that all Americans can't read to a 5th grade level".

Rob
Rob

Kathleen, it's in Japan, you moron.

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