Groupon Finally Pulls Controversial CP+B Ads
While Groupon CEO Andrew Mason first defended the ads, he took to the site's blog today to admit defeat:
Five days have passed since the Super Bowl, and one thing is clear -- our ads offended a lot of people. Tuesday I posted an explanation, but as many of you have pointed out, if an ad requires an explanation, that means it didn't work.Mason, though, doesn't place blame on CP+B, writing, "I personally take responsibility; although we worked with a professional ad agency [Crispin Porter + Bogusky] in the end, it was my decision to run the ads."
We hate that we offended people, and we're very sorry that we did -- it's the last thing we wanted. We've listened to your feedback, and since we don't see the point in continuing to anger people, we're pulling the ads.
Though, the public outrage did help to raise $500,000 for charities related to the issues spoofed.
Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.