Burger King Dumps Ad Agency Crispin Porter

Categories: Media Watch
burger-king.jpg
Together they brought us the creepy Burger King, the subservient chicken, the Whopper freakout, and other attention-grabbing, slightly subversive ads, but now Burger King and ad agency Crispin Porter + Bogusky, both Miami-based companies, have parted ways. It's truly the end of an era.

Burger King hired CP+B in 2004, but while their advertising has certainly raised eyebrows, their share in the burger market has dropped. When Brazilian investment firm 3G Partner bought a majority stake in Burger King late last year, it began shaking up the top brass, including, most recently, those in charge of marketing. It seemed it was only a matter of time before BK and CP+B parted ways.

CP+B will continue to work with Burger King until a new agency is selected, a process that could take as little as three months.

With one of the most high-profile alliances in the advertising world coming to an end, let us look back at some of their work:

The Whopper Freak-Out:



SpongeBob Likes Big Butts:



Whopper Virgins:



And who could forget the Burger King, uh, King.



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8 comments
Ad Agency Signs Seattle
Ad Agency Signs Seattle

I always thought the ads that this particular ad agency put together as kind of creepy. I think the shock value of being different is a temporary effect and they were not able to transition to the next level beyond it. If this ad agency lost business, then I see how. Dominoe's has the right idea by appealing to honesty and developing a relationship.

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Schmerberg
Schmerberg

The Beginning of the end for CP+B

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Bikini (Ed hardy,polo) $18

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Finally (48 hours) time limit to buy.

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