Playboy Playmate Francesca Frigo Helps Unveil New Miami Beach Bike Share

Categories: Bike Blog
FrancescaFrigoDecoBike2.jpg
Michael E. Miller
Miss August, Francesca Frigo, takes a DecoBike for a spin.
If this were any other city in the world, the sight of a Playboy Playmate in six-inch stilettos and skintight jeans wobbling down the street on a beach cruiser would be an odd way of unveiling a new bike share.

But this is Miami Beach. And despite our recent criticism of DecoBike's bike share program, the company did right by asking Francesca Frigo, Miss August 2010, to take an inaugural spin this morning. Check out some more photos of Frigo and DecoBike after the jump.

While Frigo, DecoBike's first "ambassador," helped show off the new bicycles, city officials praised the program.

"This is a great day for the City of Miami Beach and for DecoBikes," city Commissioner Jerry Libbin said. "This is yet another step to try and make our city a greener city, a friendlier city for pedestrians by trying to reduce the use of automobiles and the carbon monoxide that they poison the air with."

Libbin also defended the program from criticism from both bike shop owners peeved over the added competition and citizens upset over parking spaces "donated" to DecoBike, a private company.

DecoBikeFrancescaFrigoJerryLibbin.jpg
Michael E. Miller
Frigo and Libbin share a ride.
"I can't say that I know how bike shops were impacted in other cities [that introduced similar bike share programs]," admitted Libbin, who is also CEO of the Miami Beach Chamber of Commerce. "But this is not a bike rental program like if you're checking into your hotel on vacation and wanted to borrow a bike to ride for a couple hours. This is absolutely not the program for you. It will cost you a lot more money than to go rent a bike at one of the bike shops around the city."

Instead, Libbin said DecoBike was supposed to be "an alternate mode of transportation" for Miami Beach residents. A yearly membership costs $180 and allows unlimited rides per day as long as each is under 30 minutes. Libbin said he was honored to be the first membership holder.

He also dismissed the parking debate.

"The whole concept for this is to reduce the need for parking spaces," Libbin said. "For the 12 bikes or whatever it is at each docking station, to remove three parking spaces is a win for the city. If we can get 12 people out of their cars, it's fantastic."

Karen Gordon, a marketing assistant for DecoBike, said selling the idea of a bike share wasn't too hard in fitness-obsessed, eco-friendly Miami Beach.

"Sexy and green don't always go together," she said. "But we're lucky this is South Beach."
DecoBikeFrancescaFrigo3.jpg
Michael E. Miller
Francesca Frigo: Miss August 2010 and DecoBike "ambassador."
DecoBikeRow.jpg
Michael E. Miller
DecoBikes are coming to your corner of the Beach, like it or not.
Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.
My Voice Nation Help
17 comments
Sort: Newest | Oldest
helena.richardson37
helena.richardson37

This, in turn, can take more time than you’re willing or able to spend. What’s the resolution? Get a piece of equipment that will exercise your total body.dean guitars

carl.gregory16
carl.gregory16

A simple twist of the wrist and you can move between the first, second and thrd gears with ease and the chain doesn't move at all Affordable Cruiser Bicycle.beach Cruiser

Krispo
Krispo

Coty - Playboy Miami

yahoo-ETCUM2LWJEQ7JTPZMFTSVP3GTU
yahoo-ETCUM2LWJEQ7JTPZMFTSVP3GTU

 California Bikes This cruiser also has a forward pedaling desigen, meaning the pedals are shifted four inches forward to allow for better leg extension and more open and comfortable seating postiion.beach bikes

Emrickenoch
Emrickenoch

I absolutely adore your site! You aggressive me as able-bodied as all the others actuality and your broiled is absolutely nice. Coffee Machines

Emrickenoch
Emrickenoch

I absolutely adore your site! You aggressive me as able-bodied as all the others actuality and your broiled is absolutely nice. SEO

Mario10zeus
Mario10zeus

Yearly membership should be less than $180.00. The idea works well in South Beach, where distances are walkable. I hope the City of MB looked at the bike sharing program in Lyon, France which works pretty well.

Also, will MB ever try to tackle the big problem with bike theft? It seems everyone I know on the beach has had a bike stolen once, when leaving it chained on the street.

Emrickenoch
Emrickenoch

Generally I just visit blogs and retrieve my required information but this time the useful information that you posted in this post compelled me to reply here and appreciate your good work. Thanks for the informative tips shared here! Got only positive emotions and dozens of ideas that could be useful for my blog.beach cruiser bicycle

Joe
Joe

Good idea.

Jaz
Jaz

It's a great program... they rolled it out here in Denver last year and it was a great success... Of course a yearly membership is $70 vs the $180 in Miami.

zqxz
zqxz

Finally (48 hours) time limit to buy.

LV Muffler $ 5.99LV Bags $ 19.9 LV Wallet $ 6.55Armani Glasses $ 5.99LV Belt $ 6.9

Buy addresses---- tntn.usTips (48 hours after the special product is invalid)

zqxz
zqxz

Finally (48 hours) time limit to buy.

LV Muffler $ 5.99LV Bags $ 19.9 LV Wallet $ 6.55Armani Glasses $ 5.99LV Belt $ 6.9

Buy addresses---- tntn.usTips (48 hours after the special product is invalid)

zqxz
zqxz

Finally (48 hours) time limit to buy.

LV Muffler $ 5.99LV Bags $ 19.9 LV Wallet $ 6.55Armani Glasses $ 5.99LV Belt $ 6.9

Buy addresses---- tntn.usTips (48 hours after the special product is invalid)

Andre Johnson
Andre Johnson

Where are you going to go in 30 minutes ?

Michael D.
Michael D.

From my apartment complex to the gym or the beach. It's actually a great program. I was just about to buy a bike because parking is so difficult here and am considering selling my Mercedes.

Eddie
Eddie

Can anyone tell me which bike she rode so I can sniff the seat?

Now Trending

Miami Concert Tickets

From the Vault

 

General

Loading...