LeBron James Gets into the Energy Business with Dissolvable Caffeine Strips
Sheets energy strips seem to be akin to those dissolvable breath freshening strips you place on your tongue, except they happen to contain tons of caffeine and a few vitamins. The strips are being produced by Purebrands LLC, a company co-founded by James and his business partners Maverick Carter, Warren Struhl and Jesse Itzler.
According to Sports Illustrated, James has been using the strips to help prepare for his recent games with the Heat.
"I've tried tons of other products in the past and none compare,'' James says.
A $10-million marketing push involving LeBron and the other celeb faces is planned, and the product will be available in America next month and around the globe by year's end. Packs of four are expected to sell for $2.95.
Though, the buzz around caffeine packed products isn't always so good. Products like Red Bull, 5 Hour Energy, and the alcohol-infused Four Loko have all generated controversy over possible health effects. The fact that James' product delivers tons of caffeine in a simple strip could generate more controversy. Then again, all of those products sell like gangbusters, so perhaps it is a good business move on the King's part.
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