Miami-Dade Expressway Authority Makes Super Depressing Art Film To Get You To Stop Texting While Driving

Categories: Flotsam
sadad.jpg
Feel like getting super depressed and then slightly annoyed during your Thursday afternoon? Check out the artsy, four-minute mini-film the Miami-Dade Expressway Authority commissioned (presumably with your toll money) to get you to stop texting and driving.



The mini-epic isn't specifically aimed at Miami drivers (which might explain why it looks like it certainly wasn't shot here, and, uh, stars pretty white people), but is sponsored nationally by the MDX.

The ad was produced by Miami-based Ronin Advertising, whose website, much like this PSA, is unnecessarily moody and pretentious.

Too bad they didn't premier this thing at Cannes. It would have probably gotten a 10-minute standing ovation.

Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.
My Voice Nation Help
6 comments
Johnny
Johnny

So... was the guy texting a mistress, trying to get to her place, or letting her know he was going to be late for that little quicky?

Or maybe it was little junior texting dad getting him all distracted.Do we stop and think on the express way before picking up the phone?

Or is the real message here, don't text and drive because you're old and can't multi-task?I do agree that tolls are expensive they should at least speed up construction and maybe fix their sensors sending me a bill when i have a sunpass clearly affixed to the windshield

RollBackTolls
RollBackTolls

It's a PR move to make MDX look like they care.  What MDX needs to do is lower the toll rates on all their highways now that they are collecting 30-40% more revenue with the new Open Road Tolling system(ORT). Be fair with the drivers of Miami Dade and Roll Back the Tolls.  You can and should do it.

Matthew Earl
Matthew Earl

The only thing more depressing than this are the voters of Miami-Dade county.

Jroberts
Jroberts

Geez...who took a dump in your cereal this morning?  Damned if you do damned if you don't.

Holly Castillo
Holly Castillo

looks more like a car commercial than anything. not effective.

diegofl14
diegofl14

While this is nicely done, this had to cost at least $250,000 to produce before media was placed if any.  I applaud this effort but this message could have been communicated with the same impact for far less of all of our money.

Now Trending

Miami Concert Tickets

From the Vault

 

Loading...