LeBron James to Open Lifestyle Store "Unknwn" in Miami

Categories: Business, Sports
unknwn.jpg
The store's logo.
LeBron James isn't just a businessman; he's a business, man. Yes, the Miami Heat superstar isn't just building a legacy in Miami; he's building a business here too. James today announced plans to open a high-end lifestyle store called "Unknwn."

For some reason, Riptide was left off of the press release mailing list, but here's an excerpt from USA Today:
On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn.
Sounds like some high-streetwear-dandy (and we mean that in a good way) kind of stuff. There seems to be no details about the store's location. The safe bet is that he's taking his fashion talents to South Beach, but it might also be a good fit for the Design District.


The store's Twitter has also posted a shot of potential designs for the store. We were kind of hoping that there'd be some hints about the address, but it seems the store is planning for a November opening.
unknwnstore.jpg


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Vera
Vera

It's is odd that in 2008 when D. Wade and LeBron James were Olympic bound they were a good fit, yet, on June 12, 2011 Dan Le Batard's front page article in the Miami Herald questioned whether they were a good fit. It is odd that Batard complained that a dynasty celebrated before a basket ball was bounced, yet his article doused the Heat with gasoline before game 6 started when the Heat has demonstrated its ability as a come back team. The Heat lost the first two games against Dallas but came back to win the Championship. It is odd that Batard's article predicted that LeBron (or Wade) would be, "all alone" and that fame and money would not help then went on to say that "only one of you is going to fall very far and very fast." His prediction seems like the one dollar bet made in the movie Trading Places that sent Eddie Murphy down the drain. It was odd that in game 6  the banners and  noisemakers to distract the opposing team (Dallas) at the free throw line were missing, especially when you compare game 5 against Boston. The Heat marketing machine was always on the ball in previous games. It was odd that in the 4th quarter of game 6 when D.Wade had the ball before he dribbled it off his foot, there were no fans shouting, "Let's Go Heat." The 4th quarter of game 6 started with the Heat down only 9 points but I heard little, "Defense" from the fans. It was odd the next morning June 13, 2011 that CNBC aired a poll that LeBron was the most hated athlete. (Just as Batard had predicted the day before in his article). It was odd that CNBC claimed LeBron was hated because of a decision made a year before. It is odd that CNBC brought in a football player to bash the performance of a basketball player. It is odd that Brewer claimed on CNBC that LeBron caused the economy of Cleveland to fall, especially when (1) Cleveland's unemployment  went from over 9% in 2010 down to 7.6% in 2011, (2) According to ESPN Cleveland has not won a trophy in any major professional sport since 1964 and shows Cleveland to be the most tortured sports city. (3) Before LeBron left Cleveland, Art Modell in 1995 relocated the entire football team to Baltimore,. (4) Cleveland's population dropped from 478,403 in 2000 census to 396,815 in 2010. Furthermore, when  Wilt Chamberlain, Allen Iverson and Charles Barkley left Philadelphia they were not hated or blamed for a drop in the economy,  even where Barkley spit on 1 fan and threw another out the window and Chamberlain refuse to play and demanded an immedate trade to LA. It is odd that when LeBron first came to Miami he was blamed for causing Heat workers to lose jobs after all tickets were sold. That's odd, Allen Iverson's fans gave him a Tribute of Love as a going away gift while haters want LeBron to translate a 50-page technical manual into Portuguese by tomorrow.    www.MiamiHeatFlorida.WordPress...

jdfoster12
jdfoster12

HEY FB MIAMI HEAT FANS!!!! THE MIAMI HEAT GOT RAN OVER BY SOME WILD MAVERICKS TONIGHT. AND. I AM NOT A MAVERICKS OR MIAMI HEAT FAN, AND I AM DEFINETLY NOT A LEBRON JAMES OR DWAYNE WADE FAN, AND I COULD BE WRONG BUT I BELIEVE THAT BY THE TIME THE SERIES IS OVER LEBRON JAMES WILL STILL BE RINGLESS UNLESS HE GOES TO MACYS OR SOME OTHER JEWLERY STORE AND BUY ONE FOR HIMSELF.By the way i found some tickets available for the nba finals here http://goo.gl/TSqpTIt may be helpful to someone.

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