Miami Herald Runs Macy's Ad Congratulating Heat on Winning NBA Title

Categories: Media Watch
mistakead.jpg
As if reading the sports section didn't suck enough for Heat fans this morning, Miami Herald readers opened the paper to find a nearly full-page ad reading, "Congratulations Miami!" next to photos of Heat championship T-shirts and hats sold at Macy's. ("Raise Another Banner" -- ughhhhh.)

Maybe Mark Cuban took out this ad as an extra-special Monday-morning foot-to-the-balls for Heat fans? He's devious. We won't put it past him.


Just for added effect, the ad runs directly under a banner headline about how badly the Heat's point guards sucked and an all-caps header proclaiming, "DALLAS WINS BEST-OF-7 SERIES 4-2."

Thanks, Miami Herald. You are the fourth-quarter LeBron James of local sports coverage:

mistakead.jpg

Update: The Herald has posted a brief correction about the ad. Here it is:

A Macy's advertisement featuring Miami HEAT merchandise was mistakenly published on page 11D of the June 13th edition of The Miami Herald. We regret the error and apologize for any inconvenience.
We've also emailed Herald editor Aminda Marques to see if she wants to talk more about how this ad ended up in the morning paper. We'll update if we hear back.

Update 2: Elissa Vanaver, the Herald's vice president for human resources, said in a phone interview that the mistake was a "production error."

The advertising staff had produced a number of ads in case the Heat pulled out the series, she says, and the wrong one was placed in the layout after the Mavs took the title.

"We weren't going to sit and wait around for Game 7 to decide how to advertise something like this," she says. "That ad was in the system for the eventuality that the Heat ended up winning the title."

"We're apologizing to readers and advertisers about the mistake," she says. "I'm not sure what else there is to say about it."

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106 comments
randrand run
randrand run

SUCK IT UP, MIAMI! THIS IS AS CLOSE TO GOOD NEWS AS YOU WILL HEAR FOR SOME 20 YEARS-IT IS A DEPRESSION-AND, AFTER ALL-WE HAVE NOW OUR COMPETENT LEADERS THAT ARE NOT POLITICAL---"THE THREE KINGS" wooo-wooo!

DUH
DUH

Mavs won. The End.

ginibabcock
ginibabcock

"The advertising staff had produced a number of ads in case the Heat pulled out the series, she says, and the wrong one was placed in the layout after the Mavs took the title."

You make it sound like the advertising department at the Miami Herald created several ads, but I expect the ads were sent from Macy's corporate office.

Leon Means
Leon Means

LOL why they print this?? haha!! This is for the Miami Heat fans that wanted a title and thought they would win it this year!! THIS IS FOR YOU!!!

Ed Blount
Ed Blount

Ok, I'm a Heat fan, and I still find this hilarious.  

pesterm1
pesterm1

im guessing alot of you fking losers are from miami right ? lol pathetic ignorant hicks swamp dwellers . nice add retards... " we didint want to wait till game 7" yah cause that would have been to brilliant of an idea for u dumb fks

Guest
Guest

Today is National Lebron James day.In honor of Mr. James, everyone gets to leave work 12 minutes early.

Nbafan878
Nbafan878

Miami Heats dream team is full of HOT AIR.. And Lebron is the biggestFlame of false hope!!

Jimmy Y.
Jimmy Y.

"Update 2: Elissa Vanaver, the Herald's vice president for human resources,..."

Why, is a human resources vice president answering questions about a production issue?? Can someone/anyone enlighten me on this?

BSharp
BSharp

Why can't I find a copy for sale on eBAy!!!!!!!  people in Miami are sitting on a gold mine!!!!!!

Jane Lee
Jane Lee

as @urkle91 said... FIREDDDDDD 

omarv
omarv

Totally funny...we are loving it in CLE...LeQuit has repeated history...he can't close the deal in the post season.  Didn't want to stay in CLE because he didn't want the pressure of having to carry a team to a championship...took his "talents" to South Beach (stupid because the AA arena isn't in South Beach), joined up with his super star buddies and so they could help him win a title, and still can't win.  That's why everyone is laughing their asses off, because he planned this whole charade years ago, had his ESPN hour special to announce his "Decision", danced down the catwalk in a plume of smoke and lights at the AA Arena, acted like a jerk when making fun of Dirk's illness, etc., etc.  In one short year LeBron has morphed into the most unlikable, most arrogant, douche of an athlete the world of sports has ever seen.  That is why the Heat's defeat is sooooo sweet!

donald huffer
donald huffer

Just goes to show that you can count on "the Press" to say whatever they want you to hear.

Shawn
Shawn

Yup, this "Oops" on the part of the Miami Herald is definately a national news scoop.  Since I am here though I would like to post a question to all the Miami Heat fans;  How does it feel knowing your Miami Heat is the most hated basketball program in the nation and quite possibly the world?  Maybe even the most hated sports program in all sports?

Jrchristie
Jrchristie

After all the crap Dallas took from Miami about planning a parade in '06...

Apparently someone has a plank in their eye.

BurgerKing
BurgerKing

I wonder which 3rd world country is gonna get Miami Heat Wins t-shirts. LOL

Stillwater
Stillwater

This ad has gone viral across the US. Sorry Miami, but your newspaper editor is a douche.

Dr_lovitz
Dr_lovitz

Simple error. Macy's has to have an ad like this ready days, if not weeks before the actual finals game has been played. there's all sorts of design, production, approval, blah, blah, blah, that goes into it. They have two versions ready, one for Dallas, one for Miami. In this case the Miami one was probably e-mailed over to them accidentally, and no one took a second look at it because they were rushing to meet morning deadlines. It's not a stab, it's not a jab, Macy's isn't plotting against you, nor is Mark Cuban. (Okay, well, maybe Mark Cuban.) It's just a simple error.

Also, if LeBron would quit worrying about his image and his ego, and start worrying more about the game and his team, then Macy's wouldn't be issuing an apology right now. 

Mac Gardner
Mac Gardner

I just noticed the "related content" block above, "Five reasons Miami is better than Dallas." This series could have been over IN 5 GAMES instead of 6 if Dirk hadn't been sick. Funny stuff. I'm a Thunder fan, and Dallas plays as a TEAM. I think ultimately LeBron will prove to be more of a distraction than an asset to the Heat. The Thunder is coming, youth, speed, talent, just need a true center and point guard. Westbrook is a great player, but he's just gotta get his head on straight sometimes, and would be more of an asset as a shooting guard. We'll be in the mix for years to come.

Mac Gardner
Mac Gardner

This is the funniest thing I've seen in print since DEWEY defeats TRUMAN, WHICH WAS EVERY BIT AS ACCURATE. Macy's can probably clean up, though, selling their misprint shirts and hats as collectors items, kinda like a mistake made in a minted coin.

Lynn Pounian
Lynn Pounian

1) The head of the advertising department probably screamed, "I don't care!  It's a paid ad! RUN IT!"

2)  Anyone puzzling through the logic of having that ad ready to run AT ALL?  It wasn't a seventh game.  Regardless of the outcome last night, the ad would have been wrong. 

Jdavidbeatty
Jdavidbeatty

This wasn't in my Herald. Mine had that giant ad-hole filled with a Miami Herald Home Delivery promo. Maybe this screw up was just in the early edition? Major fail.

bizona
bizona

I hear those shirts are being given to the homeless......in Cleveland. ;-)

Jose_andrade18
Jose_andrade18

Somebody call 911!! Lebron is choking again!! and again and again...He we always choke in the playoffs for the rest of hes career....

Leftnotracks
Leftnotracks

Holy cow cow. That takes some world-class stupid. Miami had zero chance of being champions after game six. For Macy’s to not know that…

ogt92
ogt92

So, what did the Herald say when you called them? What's the story? It's journalism truly dead now?

MiamiGuy
MiamiGuy

This has to be fake.  Miami would have tied the series and not won even had they won last night.  Just haters being haters.  We'll get 'em next year, and the year after that, and the year after that and the year after that.  Go HEAT!!!!!

Guest
Guest

I always find it funny to find posts on here from people from Texas. How pathetic and empty their lives must be that they have to look up the New Times feed and post comments on here.

LOL
LOL

ha ha, you're retarded. lighten up! you sound like a pathetic ignorant hick swamp dweller talking like that!

GUEST
GUEST

Why are you so angry?

Jroc
Jroc

you take the love out of the game when you stack your team to try to win something everyone else is humbly trying to do the right way....i have no problem with him moving around from cleaveland to win a championship if that team is not giving you what you need...but he could have gone about it another way....and yet still....no success and no goal reached...to add to injury....they gloated about it and put themselves out there to be the team to beat...and thats exactly what happened...now there salty...with the "ol" im still livin the way i live while you live the way you live....dont be a sore looser....they knew what they were up against and didnt show up....better luck next year....you made your bed....now lay in it....

Hatsoff
Hatsoff

They are The Eastern Division Champions and the Counts for something, Assholes!!!!!

EllieEllieEllie_9
EllieEllieEllie_9

LOL!! I know, I saw it on ESPN. I went to go cry at beach so no one would notice my tears. 

hostrauser
hostrauser

They should be careful: any Miami Heat or LeBron shirt might be a CHOKING hazard.

not_from_tx
not_from_tx

... and TOMORROW I'll start my diet.  Really, this time I mean it.

ogt92
ogt92

umm.... no you won't.

westparent
westparent

And how pathetic that you had to comment on it...  TWICE?

Tx_is_heaven
Tx_is_heaven

Ah...Miami, you're so full of poor losers.  You lost because your team got outplayed.  Deal with it!  Hahahahahha!

Hatsoff
Hatsoff

Ohhh, Pardon Me, The Eastern Divsion Champion's and that counts for something, Super A**holess!!!!

PaulyG
PaulyG

Did you even read the post that you're replying to? Jesus.

Guest
Guest

Case in point!

Hatsoff
Hatsoff

And another thing, CONGRADS!!!! and Next year the Celtics are taking IT!!!!

Rick80
Rick80

Psylockewarrior - SUPER DOUCHE!!

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