County Puts the Brakes on Miami's Bid to Cover Every Vertical Surface With Advertising

Categories: News
citysquarebillboards.jpg
Forty-story billboards are still illegal -- at least for now.
If Marc Sarnoff and Tomás Regalado had their way, pretty much any stationary object within 1,000 feet of a major Miami roadway would be plastered with an LED billboard by next Tuesday. (Surely this has nothing to do with the fact that both guys took thousands in contributions from sign companies during their last election bids.)

The only problem is that county, state, and federal laws all say those signs are illegal. The city hoped to opt out of the Dade rules yesterday, but a committee wasn't having it. Enjoy your unobstructed views while they last!

"It was a big win for us," says Bill Pollak, a member of Scenic Miami, a group fighting billboard expansion. "But there will be another fight. We hope the community sees the danger and mobilizes."

As we reported last year in our investigative piece about Mark Siffin -- a developer hoping to erect 40-story digital billboards downtown -- Commissioner Sarnoff's campaigns have received thousands of dollars from outdoor-advertising firms.

Not coincidentally, Sarnoff has partnered with Regalado (also the recipient of big bucks from sign companies) to rewrite the city's sign ordinance and authorize a half-dozen new LED billboards around town.

Alas, county code forbids all such LED signs. That's why they hoped the county might let the City of Miami opt out of the regulations. But at county hall last night, Bruno Barreiro couldn't even find a second for his motion on the issue.

Barreiro could still amend the county's rules to allow the flashing, eye-catching signs. Either way, city leaders don't seem too worried by the loss -- they've already signed agreements with three more companies to let them erect signs near highways.

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7 comments
Tallahoochee
Tallahoochee

Save Miami. Do not vote for Mrac Sarnoff for a 3rd term as Miami commissioner of district 2. He has helped drive Miami government into one of its lowest points. Vote for Micelle Niemeyer a committed and caring community leader.

LED billboards = pollution
LED billboards = pollution

The billboard industry and the elected officials who take their money want to install hundreds of more LED billboards in Miami-Dade County.

Scenic Miami-Dade
Scenic Miami-Dade

Congratulations to Scenic Miami-Dade for leading the attack against visual pollution.

Voter outrage
Voter outrage

Voters get more outraged every time a new billboard goes up.

Ads on I-95
Ads on I-95

The City of Miami elected officials and staff bend over to do the bidding of the criminal elements of the outdoor advertising industry.

Residents and tourists,Say hello to massive ads covering everything...

Robert Reid Welch
Robert Reid Welch

Marc Sarnoff sent a thug cop to my house, who put a gun to my head, literally, when I removed ugly, illegal Sarnoff signs on 13 August. See what my Sarnoff Signs #1 caused at YT?See my new video at YT, "Reid Welch & Marc Sarnoff Rubbed Raw", and please click on the blue link under the video, and let it lock and load for your reading convenience.

Remove Sarnoff from office. Plant him in the public dump, please, folks.

Reid Welch, Sarnoff's very first Miami buddy of 25 years ago...

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