Dwyane Wade and LeBron James Fall Off List of NBA's Most Marketable Players

Categories: Sports
Thumbnail image for wadejames.jpg
Perhaps when Dwyane Wade and LeBron James agreed to take a pay cut to work together, they figured they'd more than make up for that salary loss in endorsements. Maybe not according to a new list of the NBA's most marketable players. Both have plummeted out of the top ten. The new number one: Dirk Nowitzki, of course.

Neilsen and E-Score track something they term a player's "N-score." As they explain it, "The N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the U.S. national and local levels."

LeBron saw his N-score plummet from 131 to 26, while Wade saw his decline from 117 to 34. Nowitzki tops the league with an N-score of 132.

Here's the full top ten, which oddly is full of NBA oldies:

"The extreme N-Score declines of LeBron and Dwyane Wade demonstrate that endorsement potential is about much more than consumer awareness," said Stephen Master, VP, Nielsen Sports. "From endorsement superstars to being knocked off the top ten list, they've learned the hard way the importance of public perception and appeal."

Yeah, whatever. If Kobe Bryant can bounce back from a rape trial, Wade and James can withstand a bunch of pissy Ohioans in the long run.

Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.

Sponsor Content

My Voice Nation Help

Here's the bottom line from an inside source. NBA officials were outraged when Shaq and the Heat beat up on Dirk in their previous finals. That and the fact that Black Men have been dominating sports in general and basketball in particular. I can dig it. I love to see little white boys with a white hero on the basketball court of their own. So Dallas had to win.There is nothing wrong with it. It's a business with markets that needed adjusting. But please Sirs, stop minimizing and trivializing Bosh, LeBron and Wade, Black Men. Yall yelled and screamed for them all years. Now you are back to 'THE BLACK MAN DID IT."Give a "N" Word a Break. You jealous, fault finding imbeciles. They were the best three the world has ever known.  "Amen!!!!"


Yeah Right. Maybe off there list, and maybe even yours, but we know what time it is and FYI: The American Black Psychiatric Association recently reported a decline in the "The Black Man Did It Syndrome." Based on hundreds of articles blaming the Black Man for everything, from the Poor Economy to Global Warming, the ABPA, concluded that the decline in the Syndrome would be even less, if it weren't for Obama, a Black President. Man Please.


if the NBA strikes and Lebron does not get any endorsements, it will expose his lavish lifestyle that he cannot afford or pay for and he will go down the tubes is another superstar with the mini brain


This list is bullshit.


 digital, I agree.. but you made the CLASSIC mistake when insulting somebody else "your an idiot".. try "you're an idiot".

Now Trending

Miami Concert Tickets

Around The Web

From the Vault