Dwyane Wade and LeBron James Fall Off List of NBA's Most Marketable Players
Neilsen and E-Score track something they term a player's "N-score." As they explain it, "The N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the U.S. national and local levels."
LeBron saw his N-score plummet from 131 to 26, while Wade saw his decline from 117 to 34. Nowitzki tops the league with an N-score of 132.
Here's the full top ten, which oddly is full of NBA oldies:
Yeah, whatever. If Kobe Bryant can bounce back from a rape trial, Wade and James can withstand a bunch of pissy Ohioans in the long run.
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