LeBron James Inks Sponsorship Deal with Hurricanes Basketball
UM already wears Nike gear, so carrying the extra LeBron lion logo on their gear isn't that much of a surprise. LeBron's brand has also sponsored Ohio State's basketball team since 2007. His brand will also start sponsoring Kentucky's team next year.
Of course, people historically care about Buckeyes and Wildcats hoops, while the Hurricanes basketball team has lagged in both accomplishment and attention behind the school's football and basketball team. Maybe a little attention from LeBron can change all of that.
This isn't the first time James has been involved with the team either. He was on campus last August and participated in a scrimmage with players.
Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.