Plum TV: Large Layoffs and Major Restructuring UPDATED

Categories: Media Watch
Just days after the resignation of CEO Jerry Powers, it seems Plum TV is headed for an uncertain future. Plum airs luxury lifestyle coverage on cable networks in a few high-end markets across America, including Miami Beach, Nantucket, and Aspen, and recently launched magazines in Miami and the Hamptons. The network now confirms significant layoffs. While the TV channels will continue operating, publication of the magazines has been suspended. Update

According to sources, employees at the Miami Beach office were told this morning about the layoffs -- their email accounts would be shut down by noon. Only core staff members, such as accountants and human resources personnel, were keep their jobs.

"Plum is significantly restructuring its business," spokesman Robbie Vorhaus says.

That restructuring includes significant staff reductions, though Vorhaus could not say how many employees were let go.

While the TV channels will continue operating throughout the fall, the September issue of Plum Miami magazine has been canceled. Plum Hamptons magazine has ceased publication for the season, but Vorhaus says development of an Aspen edition of the mag is still on track.

Though Powers's departure last week was originally spun as being a result of his own financial issues, he told Jose Lambient last Friday that Plum's financial problems caused the surprise exit. "After I started, the board gave us $4 million," Powers said. "But they didn't tell me about the $6.7 million in unpaid bills. The board put in another $5 million this year, and that ran out two weeks ago. On Thursday, the board refused more funding."

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Tim Naylor
Tim Naylor

Thanks for exposing the grease ball business that is Plum TV. They stiffed me for what is chump change to their billionaire board members, but what is a very large sum for a free-lance cameraman trying to get by in a mean economy. While they worry about ultra luxury branding, I can barely make my bills no thanks to them. All the while the work I did for Plum airs daily. To Plum board members: Jonathan and David Kraft, Kevin Law, Christopher Ackerly, Brian Bedol, Tom Scott and Jerry Powers on behalf of the freelancers you stiffed, perhaps you should change you motto from "Everything in Life is Plum" to "We eat plums, May Ya'll  Eat crumbs." Marie Antoinette would be proud. DA's office are you listening? Anyone else who's been hung to dry by the rotten Plumb go to:


I agree with Mediawoman. It never seemed they were much interested in the interesting things the people in my market were doing, with the exception of the first six months they were here... But with each head producer leaving every year, the future seemed more and more bleak, as they seemed further and further from understanding how the town really ticked and what even tourists enjoyed watching which would bring in ad revenue. Then they would restructure... and start all over. if there is one thing that rings true in at least my resort town it is this: if you don't satisfy the local population, or make nice and connect on a level that gains you respect, your days are numbered. I feel bad, but I really wondered how they held on this long...  Meanwhile they just sat there wondering why  advertising dollars were not rolling in? I felt they came in strong with a New York attitude and sadly never got how to captivate us... hiring another college intern was not the way to do it.   


Good riddance.  I loved Plum...but they really have no clue.  The geniuses just cannot fathom how to properly run a TV station in these 8 markets.  They dont understand it is about the people...the passion...the hard work.  

Each time they reorganized over the past 3 years it got worse...


Jerry Powers turned in his former boss the artist Peter Max to the IRS.

What did people think would happen?


 Endless name dropping, amateurish programming, people overly impressed by labels, pretentious and vapid program hosts.....not a recipe for success apparently. Who would have thunk, pffftttttt

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