Miami Beach Boutique The Webster Going National With Target Partnership
Target has long been known for partnering with up-and-coming fashion designers for limited edition lines, but is taking its high-meet-low collaborations a step further by testing an idea of opening "mini-stores" in several of its locations. The news first surfaced when Target announced it would open Apple mini-stores in 25 locations, but now The New York Times reports the "Shops at Target" idea will include other brands beside Apple.
The Webster has been announced as one of five other small, locally-based stores to take part in the project. The Webster, owned and operated by fashion-industry veterans Laure Heriard Dubreuil and Milan Vukmirovic will create affordable designer goods for Target. The two discuss the partnership in the video below.
The project begins in May, and there's no word on whether any local Targets will include the "Shops at Target" concept, but the Webster-designed goods should be available online. Hopefully they don't sell out as fast as the Missoni for Target line did.
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