Miami Dolphins Might Change Logo, Look in 2013

Categories: Sports
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The Miami Dolphins recently switched from Reebok to Nike uniforms, and the minimal changes unveiled earlier this week for the 2012 kits were mostly all in the details. Though, come 2013 the Dolphins uniform change may be a bit more drastic. The team is reportedly considering updating its logo. It's a mark that has remained relatively unchanged since the team was founded.

"I don't think you'd ever see us consider something as radical as Tampa Bay did going from the orange to the pewter gray ... but I think we're actively looking at ways to keep the brand current while respecting the great tradition and iconic value that we've been fortunate to inherit," team CEO Mike Dee told the Sun-Sentinel.

Don't worry about any Marlins-level complete rebranding, though.

"We're not looking to enact any radical changes. ... We will keep great respect of the history and tradition of the logo and the look and feel of the team. That is not going to change under any circumstances."

The Dolphins' aesthetics have remained pretty steady over the years.

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The Dolphins logo, an actual dolphin with a football helmet in front of a sunburst, debuted with the team in 1996. The dolphin originally kept its head towards the middle of the circle, but by the 70's the dolphins had jumped up a little bit further. In 1997 the team kept the same basic scheme but gave the dolphin a well deserved modernist makeover.

Hopefully whatever changes are made are in the spirit of that 1997 makeover.

The Dolphin's uniform, meanwhile, has kept the same basic feel throughout its history, and most of the changes made reflect changes made to uniforms league-wide. Though a bit of navy detailing was added in 1997.

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13 comments
damiondigi
damiondigi

There are other teams who needed the intervention of changing their logos/image, such as: Patriots, Buccaneers, Seahawks, Rams (and I'm sure there's a few more). The Dolphin's logo needs a severe update or even to change some things around to make it more modern. Whatever they go with, I'm sure it will uplift the team's spirit and drive, and continue to live up to better milestones (and yes, yall Dolfans still riding the undefeated season... You're way overdue for a tune-up).

Howiefan
Howiefan

Back in the 90's the New England Patriots made a drastic change to their uniform, including the logo (to Elvis) and the colors (from red and white to blue and silver).  It was hard for the traditionalists to accept. But they did, and the uniform does look much better.  Miami should give it a try too.

Matt
Matt

The copy needs editing. It states:

"...The Dolphins logo, an actual dolphin with a football helmet in front of a sunburst, debuted with the team in 1996..."

1996 needs to be changed to 1966. 

About the logo and uniforms. Don't change a thing. It reflects the era in which the team debuted: the high flying days of the AFL. Love the Dolphins colors, uniforms and logo. 

Changing uniforms can be an absolute disaster: Tampa Bay. U to the GLY. Other technicolor yawn uni's: Seattle. Houston Texans (what ARE those solid red unitards anyway?) Carolina and Jacksonville uniforms remain disasters.  

The Miami Dolphins uniform is a classic. Right up there with Dallas, Kansas City, Chicago, NY Jets, NY Giants, Green Bay, San DIego (powder blue uniforms), St. Louis Rams (the blue and yellow throwbacks - not the dark blue/old gold current uniforms), etc ... 

Neil's Ghost
Neil's Ghost

As long as Ms. Ross and little Jeffy are in charge, they might as well have a floating turd as their logo. Swirling in a toilet.  With little bits of corn imbedded as "highlights".

Payton_vege
Payton_vege

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ian
ian

give the players a helmet with the M on it like the florida helmets with the F

Dolphinfan3
Dolphinfan3

Logo is fine! How about a winning team for a change!

Time To Do It
Time To Do It

It needs the overhaul. I am as nostalgic for the old days as anyone (went to my first Dolphins game in 1968), so nobody can accuse me of "not getting it" with that sentiment, but I simply find the current logo to be a bit on the cartoonish and downright silly side. If there was no history associated with it, I think it would have been long gone by now---it simply isn't a clean, classic design like the Cowboys, Packers, Giants, Bears, etc. that never needs alteration. This is an anthropormorphic porpoise that almost looks like a childrens stuffed toy.

I would transform it into a more stylized representation of a dolphin, and also free it from the "sunburst" that makes it appear static. I'd also make the logo primarily gray (with aqua accents) to better represent the actual color of a dolphin. I would make that shade of gray an accent color throughout the uniform, replacing the current navy blue accents.

I'm picturing something clean and stylish---less cartoonish. Definitely not garish. 

Stevenrapoza
Stevenrapoza

I would like to see a more muscular and serious dolphin with a helmet that fits.

Melodymackey
Melodymackey

I would like to see the Dolphin look more serious and I think the neon orange sun should go in the background.

Derick
Derick

Don't get rid of the sun in the logo that's my favorite.  They should try to incorporate that into the uniform.

The dolphin wearing a helmet can go though.  I'm also not a huge fan of the navy blue, but it's not that bad, it's better than black.

Saving FL Future
Saving FL Future

I love the throw back logo which imparts memories of days when we used to win games and championships.

Spotnurse
Spotnurse

Love current logo and uniforms

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