SoWyn Is the New Name for Northeast Overtown; Will the Fancy Renaming Ever End?

Categories: Unreal Estate
EAST_OF_OVERTOWN.jpg
This classic film will have to be totally renamed.
Overtown is one of Miami's most historic, if blighted, neighborhoods. All it needs to change its fortunes is a Manhattan-ified name.

Realtors are now declaring that the blocks within NE 14th Street and NW 20th Street, and NW First Avenue and NE Second Avenue -- a square officially in the northeast jurisdiction of Overtown -- shall be called "SoWyn." For "South of Wynwood." Which means that what was once known as the wider downtown area of Miami now consists of the Media and Entertainment District, midtown, the Design District, NoBri (no, really), and on and on until you can buy crack or get your face chewed off in any neighborhood that sounds like it might be home to a film festival run by Robert DeNiro.

"It was a marketing strategy, basically," allows Steve Mayer of John Wilfred Realty LLC, which trademarked SoWyn™. "We were getting negative reactions from people. They were like, 'Ugh, that neighborhood.'"

Before we move on, in case you didn't click on SoWyn's website link, could you do that now, please? What exactly is that portrait of Overtown there, with the cracked buildings and bombed-out windows and the Desert Storm scope lighting and the musical notes that you can bet aren't supposed to represent the gentle chords of Yo-Yo Ma's cello music? Mayer says the caricature is supposed to represent "a vibrant, sort of emerging neighborhood."

So, what can we name other blighted neighborhoods? What's that? They already renamed the Take One Lounge area the Upper Eastside? Well, there goes one joke. How about:

Opa-Locka NeTheRLANDS (Near The Really Little Airport Nobody Dares to uSe)

Florida City NoKeys

Cuba SoKeys

The erstwhile sex offender's colony under the Julia Tuttle Causeway DUMBO (Down Under Miami Beach's Overpass)

Whew, we can understand why realtors trademark these things -- this is a tough day's work. Won't you help us out in the comments section?

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10 comments
Bicayne77
Bicayne77

GWEN, drank the "sowyn koolaid" like 12 posts defending such a Dumb name. I'm all for the improvement of the area. However not for dumb marketing ideas. Nanana you are completely right. The pictures of drunk, sloppy, cheesy people on the website portraying the "sowyn" scene sums it all up...  These people are clueless.  If you guys want to laugh even harder do a search on Yo_ T_be  for sowyn interview.

Tonyy
Tonyy

As a person who works in the Wynwood area, i am certainly impressed by the progress achieved in cleaning up the streets. Wynwood is definitely not what it used to be a few years ago. If you can't agree with that than you're definitely overlooking multiple factors. Sowyn might just be what the area needs.

Ja'Mookus Shabazz
Ja'Mookus Shabazz

Homophones can be a bitch. It's your, as in "your ignorant comments...," not "you're."  At least you didn't opt for yore.  I never threatened you or implied such, but I will call you a stupid fucking cunt on the internet, in person, over the phone, using tin cans and a string, on a fucking HAM radio if you can still get one, anywhere. Sadly, your stupidity prevents you from being able to comprehend my original comment.  If this were possible, you might understand that I support rebranding the area, used the examples I chose because they are excellent examples of same, and tried to point out that SoWyn is a shitty name. Also, I seldom stoop to correcting grammar or diction, but your insistence on throwing words around like ignorant left me little choice.

Jamelio
Jamelio

Damm, whats with all the drama? I like SoWyn. How does that not roll off the tongue? It's a cool name and it seems to be turning into a cool area. Great place to take a date if you know the right spots. I normally start out at Gallery Ariel and see where the night goes. Totally out of the ordinary but fun as hell because of all the cool people that hang around the galleries. Good art + good drink + good people = good times. STOP HATTING BITCHES!

Jeff
Jeff

Save SoWyn , com eon guys: what kill the baby before it leaves the maternity ward !! SAVE SOWYN.COM

John
John

I just looked they have no flash, did you just learn that word and want to use it LOL!!

Rick
Rick

I am reading this stuff, thinking, exactly that, people got issues , these the same ones that write on bathroom walls, sounds like jealousy and just ignorance and what is this, just a real estate company trying to improve the hood, good for them, where does this negativity come from?  YIKES!!!

Gwen
Gwen

hahaha! wow.. If only you were face to face vs over the internet.. It makes you feel brave huh? lol .. Nevermind you're ignorant comments are not found to be worthy! Thanks for the post.. lolololol

Guest
Guest

hahahaha! too bad you didn't come up with it! lol.. Haterz!!

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