The LeBron X Will Sell For $315: Nike's Most Expensive Sneaker Ever

Categories: Business, Sports
nikex100.jpg
LeBron James' latest sneaker line will go where no Nike sneaker has ever gone before: above the $300 price point.

James debuted his new kicks in the Olympic's gold medal game, and now Nike has announced they can soon be yours for $315. For comparison, the LeBron 9s sold for only $170.

According to The Wall Street Journal, Nike attributes the price hike to rising labor costs in China and an increase in cotton prices.

Overall, Nike's prices are expected to rise between 5 to 10 percent. Converse's Chuck Taylor (Converse is now owned by Nike) will rise from $45 to $50, for example. However, it's hard to see the price hike of the LeBron line as anything other than a test to see just how much they can sell their higher ended basketball shoes for. We're just wondering then why they didn't just set the price at $305, given that James plays for the Heat and all.

The kicks come with all the latest technology, including the Nike+ system, but it's hard to imagine what exactly necessitated a $145 price hike with this latest model.

lebronx1.jpg
The version LeBron wore in the gold medal game
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via Marquee Sole
A Miami Heat version
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via Marquee Sole
The Miami Floridians model
Marqueesole3.jpg
via MArquee Sole
The orange and black colorway
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17 comments
jutin
jutin

C'mon sell those food stamps buy the new nike

DougieDan93
DougieDan93

@Captain_Casper they're not worth it

Kid_LeBron
Kid_LeBron

@Captain_Casper they 180 yo. That 300 dollar shit for nike plus!

drakemallard
drakemallard topcommenter

The years passed, mankind became stupider at a frightening rate. Some had high hopes the genetic engineering would correct this trend in evolution, but sadly the greatest minds and resources where focused on conquering hair loss and prolonging erections.

In_A_HungerGame
In_A_HungerGame

@TeamWade1TH @aSick_epidemic only 50.000 pairs will cost 315$!! all the rest 300.000+ pairs will cost the regular price (ESPN)

baileyeckert
baileyeckert

@kimberlygoneraw Somebody's gotta pay my salary

MokeHamilton
MokeHamilton

Makes me think back a few years ago when LeBron applauded Marbury for the affordable Starbury line. @JaredZwerling

TheBSLine
TheBSLine

@BryanConfer > True. And I don't want to tell people what to do with their money, but...

Kid_LeBron
Kid_LeBron

@DougieDan93 @Captain_Casper yo they 180 . 300 ones is the nike plus stuff

Captain_Casper
Captain_Casper

@Kid_LeBron yo they better be cuz those shoes are sweet but I can't do 300

TeamWade1TH
TeamWade1TH

@In_A_HungerGame @asick_epidemic #Crazy

KeithForReal
KeithForReal

@Shuttlesworth_1 Now they're really out of their minds.

DougieDan93
DougieDan93

@Kid_LeBron @captain_casper what comes with the Nike stuff?

Kid_LeBron
Kid_LeBron

@DougieDan93 @captain_casper lebron x its 180 for the shoe. 315 if you buy the nike plus with it which is useless!

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