As Spirit Airlines Looks for a New Marketing Director, Let's Revisit Their Five Worst Ads
Spirit Airlines, the Miramar-based, discount airline with comically tiny seats and a habit of charging extra for every normal airline service is looking for a new marketing director. It'll be a hard pair of shoes to fill. As well as Spirit is known for its frequent delays, its gotten just as much press over the years for cheeky and tasteless ads.
Here are Spirit's top five most memorable campaigns, in no particular order of sleaziness. Let's hope that the folks at Ark Advisors, who are spearheading the search for the position, manage to keep the, uh, spirit of the company alive.
1. The Stripper Mobile
In 2009 -- and again in 2011 -- Spirit used a box truck filled with strippers to advertise its shockingly low fares. Using slogans such as "I'll go both ways for $18" and "I'll let you see my Vegas for $9," the airline advertised deceiving prices to customers in the Sin City area. This promo is less egregious than confusing. Emblazoning those statements on a truck filled with scantily clad women in a state where prostitution is legal probably yielded more sex solicitations -- and harassment -- than online ticket sales. However, we have to give props for logical consistency: Paying for sex often comes with unintended additional costs, which is a statement we're basing entirely off of having seen Pretty Woman once on ABC Family. In Spirit's case, the advertised fares didn't include taxes and fees that quickly drove up costs.
2. "That's Low"
This one is particularly tacky, because it looks a lot like an amateur porno, complete with redundant expository dialogue. "Yeah, that was your son," says the guy in the ad, as if viewers couldn't follow the premise of a 30-second TV spot in which exactly one event occurs. Perhaps the original cut include a Ferris-Bueller-style aside in which the actor deadpanned "This is a morally questionable situation, because I am both lying and facilitating adultery, and it's a scenario that the English vernacular would qualify as 'low.' The same word, which connotes something less than dignified, also applies to prices that are less than expected, which is what you can presume as a potential Spirit customer." Probably.