Baz Luhrmann Created the Most Pretentious Commercial Ever for a Miami Development

Categories: Unreal Estate

FaenaMiamiBeach-1.jpg
Listen, building fancy-ass condo buildings for rich foreigners to buy on Miami Beach is not an art form. It's business. It's pure capitalism. Ain't nothing wrong with that, but trying to claim otherwise gives off a vibe of mind-numbing pretension.

Argentinian developer Alan Faena is busy building his "Faena District," a massive luxury condo and hotel complex in Mid Beach and has enlisted film director Baz Luhrmann and his wife to design the interiors. To drum up buzz, Faena and Luhrmann star in this ad in which they talk about the development while making absolutely zero sense.

"It's like a movie, but it's real," say Luhrmann of the development. Which, OK, so ...it's real life? It's like something that doesn't really exist, and yet it exists. Mind blown!

"A movie that will live forever," replies Faena with his hands in front of him in Mr. Burns style. Or until global warming causes Miami Beach to end up underwater. Whichever comes first.

"A place where we mix culture and art," says Faena later on. Whoa, whoa, whoa! Mixing culture and art? What a revolutionary idea. No one before has ever dreamed of mixing culture with art. This powerful combination could be almost as groundbreaking as the time someone decided to mix music with sound.

Of course, if you'd like to live in this magical land where they dare to mix culture and art, you better have money. Prices are purported to start at $3 million for apartments in the residential sector, Faena House, and go all the way up to $50 million.

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15 comments
Tom Berry
Tom Berry

The Bohemian ideal has a $3M price tag: Truth, Beauty, Freedom, Love...and lots and lots of cold hard Cash!

Alain D. Mozas
Alain D. Mozas

Imagine watching this 30 years from now. I love this! it's so terrible LOL

Dave Pench
Dave Pench

I dont care how "easily" you attained your weath, I.e Guns, drugs, black market money dealing, stealing from the poor etc…. any idiot that pays 50 MIllion for a condo is just plain stupid in any language. : / These people will just lose it all in one generation just like the Persians did in the 80's. They will learn the American dream cannot be bought…..and by running up real estate prices they just hurt everybody else. In the long run it will be the second owners that will win buying these apartments at foreclosure auctions jaja :)

Cary Gonzalez
Cary Gonzalez

I've said it before and I'll say it again....God gave some people brains. The others got money. Douche bags in ridiculous suits love people with money and no brains.

Charles M. LaBow
Charles M. LaBow

Yeah, I'm really going to trust some guy in a white linen suit, wearing a white hat, in a dark room, trying to sell me a $3 million dollar condo.

Thaadeus Brooks
Thaadeus Brooks

you guys arent pretentious...a little douchey but i still like yall

Thaadeus Brooks
Thaadeus Brooks

what am i seeing here? a bunch of old ppl in rediculous get-ups trying to tell me about luxury and glamour? child this is so overrated and so boring. get over yourself miami youre not vegas! sit down!

FatHand
FatHand

According to the video, Miami Beach was the location of the first ever luxury hotel. Before 1948, apparently every hotel in the world was basically a Travelodge.


Tony Castaneira
Tony Castaneira

The New Times calling anything pretentious is the very epitome of the pot calling the kettle black.

Anthonyvop1
Anthonyvop1 topcommenter

The New Times calling anything pretentious is the very epitome of the pot calling the kettle black

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