Richard Sherman Shows Sports Media Are Still Stereotyping Blacks

Categories: Luke's Gospel

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Alex Izaguirre
Uncle Luke, the man whose booty-shaking madness made the U.S. Supreme Court stand up for free speech, gets as nasty as he wants to be for Miami New Times. This week, Luke comes to the defense of a controversial NFL player.

Richard Sherman is a success story. Born in Compton, California, he didn't let his violent inner-city neighborhood chew him up. The Seattle Seahawks superstar scored 1400 on the SAT and graduated from high school with a 4.2 grade-point average, which earned him salutatorian status his senior year. To this day, he confirms his crowning achievement was getting accepted and earning a degree from the prestigious Stanford University. During his first two years in the league, Sherman has become the most dominant cornerback in the game.

Unfortunately, the predominantly white sports media have decided it's more important to focus on Sherman's "thuggish" behavior during a postgame interview following his team's victory over the San Francisco 49ers in the NFC championship game. Still emotionally high from making the play that preserved the Seahawks' win, Sherman trash-talked his opponent Michael Crabtree, calling him a "sorry-ass receiver." His diatribe blew up the internet and sent sportsmanship purists into seizures.

The Monday after the game, the word "thug" was used 625 times during discussions about Sherman's antics on local TV and radio stations, according to iQ Media, a company that monitors word usage in media by tracking closed captioning. Even Sherman picked up on the references, talking candidly during a news conference about being called a "thug."

"The only reason it bothers me is because it seems like it's the accepted way of calling somebody the N-word nowadays," Sherman said. "Because they know."

Sherman is absolutely right. Ignorant sports media pundits automatically assume a young African-American -- whether from Compton or Liberty City -- showboating his talents is no different from a criminal who jacks cars or sells crack. If he wears dreadlocks, watch out, because he must be in a gang and he'll shoot you dead. Closet racists such as ESPN's Skip Bayliss and Boston sports talk-show hosts John Dennis and Gerry Callahan (all of whom used the word "thug" to describe Sherman) create horrible perceptions of outspoken black athletes.

They can't comprehend that a Rhodes scholar who gets accepted to a major university can come out of Compton.

The fact is, Sherman is one of the most intelligent African-American athletes playing a gladiator sport like a throwback player. He's a hard-nosed wrecking ball like Dick Butkus and Ray Nitschke. Sherman has earned the right not to be called a "thug."

Follow Luke on Twitter: @unclelukereal1 and @unclelukesempir

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John Dennis and Gerry Callahan need to lay off. How would you like it if you went to Stanford but was constantly labeled a thug because of your appearance?


Nobody complained when we were all calling Richie Incognito a thug.

So, if the thug is white, it is OK to call him a thug.

If the thug is Indian,  it is also OK to call him a thug. (from India, you know, that country in Asia. Ever heard of it? Seriously, check the dictionary.)

However, if the person happens to be of certain race, we are not allowed to call him a thug. What do we call him then? 

frankd4 topcommenter

........................... "is no different from a criminal who jacks cars or sells crack"

that is correct to young BLACK kids who are very very susceptible to take these actions and words AS ACCEPTABLE in society

the rest of us know puffing and promotion is not the real person in most cases

the rest of us don't go around with our pants pulled down and our caps on backwards either

of course richard sherman goes back ot his excellent life (probably in a WHITE upscale neighborhood) while those he adversely influenced go back to abject poverty and do become the thugs they want to emulate in their BLACK hood

Jerry Gonzalez
Jerry Gonzalez

He wasn't a Rhodes Scholar. Gtfoh. Do your homework if you are gonna talk shit.


I agree with much of what you say, although I do not agree with your use of "Rhodes scholar". You realize that's an actual thing? And that Richard Sherman wasn't one?

Johnny Sterlin
Johnny Sterlin

Still, should not these sport reporters that supposedly know better, put a muzzle in their mouths. It baffles me that most of them , freely use those discriminatory words, without realizing their potential negative effects.....

HarryTheHandyman topcommenter

@FatHand Bahahahaha

Typical Luke and, to an extent, the Miami New Times.  Always fudging the facts.


Burned by his own employers.

How pathetically ironic can that be?

frankd4 topcommenter

........................yes indeed but the BLACK community is typically UNDERserved by their most public examples

luckily italians had sinatra and laguardia and giuliani representing during the most public times of this country's history - so all the gangster stuff was counter-balanced IN THE PUBLIC EYE

seems like ever BLACK person who gets the spot-light has to act the fool and that image sticks = period


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