Glock Goes After Toy Gun Makers for Trademark Infringement
Vico Confino is a husky 81-year-old hell-raiser with a thick Brooklyn accent and an outsized presence -- slicked-back thin white hair, piercing blue eyes, leathery South Florida skin -- that seem cut straight from a Sopranos casting. Confino tosses F-bombs at waiters over bad service. He wears four fake teeth because the originals were punched out in a high school football brawl. He once told a dog walker, after a confrontation over a legally required leash, that he was the man's "worst fucking nightmare."
Photo by Trevor Bach Vico Confino shows off a blank shooting gun in his warehouse.
But in June 2012, Confino was rattled. From his Coconut Creek office -- an unremarkable three- or four-room space where a single copy machine sits surrounded by walls plastered with dozens of gun posters -- he dialed up a top lawyer for Glock, Inc., the billion-dollar company that was suing him for trademark infringement. Confino, as he tells it, introduced himself and amicably offered to negotiate. But the big-shot Glock attorney would have none of it.
"I don't like you," the lawyer allegedly said. "And I'm going to destroy you."
Confino and his four-employee company seem an unlikely target for a suit from the multinational Glock. They sell replica and blank-firing guns used for movies or training out of a small warehouse in a generic business park. They have never sold actual firearms.
But the massive gun company's suit against Confino is representative of a larger pattern of aggression. In the past 15 years, Glock, Inc., the American arm of the Austrian company, has brought at least 11 trademark infringement suits against 20 companies -- and in all but one, the defendants were manufacturing or distributing toy or blank-firing guns. Glock has even censored video reviews of copycat guns.
"At this point, I don't really care what they do," an exasperated Confino wrote to his lawyer in August 2012. "I would rather pass on than climb into the pigsty they seem to enjoy rolling around in under the guise of practicing law."
Gaston Glock, the man behind perhaps the most recognizable firearms brand in the world, started as a plastics guy. In 1963, the Austrian engineer founded Glock KG and quickly became successful producing synthetic polymers that were used to make products such as curtain rods. In 1980, the notoriously secretive Austrian came up with his first pistol, the Glock 17. The gun held 17 rounds instead of the traditional six and could be fired much more quickly and accurately than existing pistols. It was also made in part from thin, strong plastic instead of all steel, which made it light and cheap.
The model was adopted by the Austrian army in 1982 and soon became popular throughout Europe. According to Paul Barrett, the author of Glock: The Rise of America's Gun, it entered the market at the same time U.S. cops were searching for a new weapon after several incidents in which their American-made guns had proven ineffective in gang shootouts. Glock, Barrett says, outperformed companies such as Colt and Smith & Wesson in the same way that Toyotas were proving more reliable than Fords.
The gun rapidly overtook the law enforcement market -- Glocks are now used by two-thirds of American police departments -- and was also quickly adopted by pop culture, appearing in productions such as Die Hard 2 as early as 1990. In 2011, a Glock was used to shoot Arizona Congresswoman Gabrielle Giffords.
But as it continued its meteoric rise, the company also started going after copycats. In 1994, Glock sued Smith & Wesson for patent infringement after the American company produced a pistol that incorporated polymers. After three years of legal wrangling, Smith & Wesson agreed to pay a settlement and change its trigger design.
Several years later, Glock cracked down even harder, suing companies like Confino's Maxsell that sold airsoft or blank-firing guns -- an entirely different industry. In the year 2000 alone, Glock, Inc. filed five trademark suits against nonfirearms companies: Bruni, Sportsman's Guide, Gamo USA, Academy Toy Company, and Daisy. All sold airsoft models that looked similar to Glock pistols and allegedly caused confusion among potential customers. "The shape of various items would be there because that's a feature of the Glock pistol," explained Tony Askew, the lawyer who represented Glock in the suits. "It wouldn't be operational."