UberX Will Launch in Miami Today, Defying Miami-Dade's Taxi Laws
Either way, the company will almost certainly face the same blowback from the county. The service apparently decided it's worth paying the regular fines to break into Miami-Dade.
Earlier this week, Uber posted job listings for a new office in Miami, suggesting this is a long-term move to infiltrate the area:
Uber sent Riptide a statement about the move:
Starting at noon today uberX launches in Miami. Over the past two years tens of thousands of South Florida residents and visitors have opened the Uber app to connect with a safe, reliable and affordable ride only to find their transportation needs couldn't be met. Today, Miami joins over 120 cities in 37 countries around the world where riders have more choices and drivers have access to more economic opportunities. UberX is 27% cheaper than a taxi and is free until June 20. Since Uber is still in testing phase, there may be times when availability is limited.
A spokeswoman tells the Herald that the San Francisco-based company will continue working with regulators to try to change the laws. "What we're hearing more and more is an urging and an excitement to try to work to find a solution," Rachel Holt tells the daily.
In the meantime, expect fines to roll in and pressure to increase from the taxi union to fight the service.