Mix Your Own Damn Granola
MMG -The granola market is currently about 400 million in sales in the US excluding the 800 pound gorilla, Wal-mart. We believe in five years we can capture 5% of that or 20 million in revenues. Also, we have been presented with other opportunities and distribution channels because of our unique brand/and customization business model, so sky is the limit.
Short Order - You have a lot of ingredients to choose from, if I wanted to create a mix with one of each, how would you fit it in a 16 oz. can?
MMG - After choosing 16 ingredients, our intuitive website stops you from choosing more because each ingredient addition is 1 oz.
Short Order - Is the world really ready for 1 billion granola combinations?
MMG - You betcha! With the maturity of the Internet/web 2.0, customers are empowered to customize their food products anyway they like them. Why should bear naked decide what kind of granola mix a consumer likes? We let the customer decide for themselves!
Short Order - Has anybody recommended strange ingredients?
MMG - Not really, we have some pretty unique ingredients with the wasabi peas, organic gummy berries, pomegranate cordials and hemp seeds . . . Oh, one of our customers did ask for some beef jerky but I think he had a little sense of humor.
Short Order - How's business?
MMG - Business is awesome! We are overwhelmed with orders this holiday season and expect to kick off 2009 with a great granola health campaign! We have only been live for eight weeks and the response has been amazing. We have really spearheaded a grassroots marketing campaign on the web, saving a ton of money by not hiring a PR agency.
-- Jacob Katel