"Shame on Them" Says La Sandwicherie Owner Regarding Case of Deja Chew At La Baguette
|Seeing Double: Can you tell the difference? We did when we tasted both. La Sandwicherie had the decency to shmear a bit of mayo on the bread, which actually made a huge difference. And they didn't forget the olives.|
"Shame on them. It's not really fair to copy like this. They have no decency," explained Farrat in a phone conversation this morning." They did not come to me, but I found out a couple months ago... They did it behind my back so they could get away with it."
It doesn't take a sandwich expert to notice the obvious overlaps. On the surface, both sandwich offerings consist of identical:
- topping selections
- sandwich-making stations (down to sandwich-filling technique using tongs!)
- sandwich wrappers
- late night service (La Baguette is 24 hours; La Sandwicherie, 22)
- open-air counters
- similar French names
- logos (La Baguette employs the Arc d'Triomphe; La Sandwicherie, the Eiffel Tower)
"He was my customer," says Farrat. "And he's not even French! I could try to fight it, but I will not give him that favor. I believe if you do something bad, you know, it will come back to you eventually."
We went by La Baguette last week to check it out, and the resemblance is uncanny. Hernandez was there, so we asked if there was any relation to the South Beach doppelganger. He was clear that his place is not the same."We're doing something different here. Many of my ingredients are organic."
As they say, a picture is worth a thousand words...
229 14th Street, Miami Beach
427 SW Eighth Street, Miami
|La Sandwicherie website|