Ludacris Gets Miami Liquored Up With Super Bowl House of Conjure

Jacob Katel

Ludacris on the second floor of the House of Conjure.

​What happens when one of the world's biggest names in rap starts a liquor company, launches in Florida, and rents a mansion on Miami Beach for the week of Super Bowl?

Ludacris' House of Conjure on Miami Beach, just across the channel from the Fontainebleau kicked off a week of festivities yesterday with a tour of the joint for the media.

Conjure is the signature cognac that Chris "Ludacris" Bridges teamed up with French veteran Birkedal Hartmann to produce.

Here's a look at the efforts to which they've gone to promote it.