The Irony of Buckets For The Cure at KFC

Categories: Musings
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KFC's new Buckets For The Cure campaign.
In the midst of launching one of the most notorious sandwiches in fast food history, the Double Down, KFC is balancing all of that fried chicken, cheese and bacon with a good cause. From now until May 23, KFC is launching Buckets For The Cure. This program, in conjunction with Susan G. Komen for the Cure, promotes Breast Cancer awareness. For the next six weeks, KFC will be donating 50 cents for each specially branded pink bucket of chicken. Their goal is to raise $8.5 million for awareness, education and research. The Miami Beach branch of KFC will be participating in this fundraiser next week.

Interestingly, it comes on the heels of the debut of the Double Down, a deep-fried sandwich that eschews buns for two pieces of fried chicken breasts encasing cheese and bacon strips. This Original Recipe "snack" has 540 calories, 32 grams of fat and 1,380 milligrams of sodium. That's a helluva lot of fat and salt.

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KFC's Double Down sandwich.
So, while KFC is making an admirable action with their Breast Cancer awareness campaign, the real question here is does that cancel out all of the cholesterol and obesity the Double Down will certainly inflict upon the American public? Isn't the fast food chain fixing one problem while causing another one? Don't get me wrong: I'm not the Grinch of fast food. Unlike New York's mayor, I'm not advocating the end of fried, salty foods. I just think that celebrating such an egregious "sandwich" while advocating for a healthy cause at the same time seems a bit hypocritical -- even for the Colonel.

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