Chipwich Inventor Dies
|Courtesy Blue Chip Foods|
LaMotta didn't have enough money to roll it out in traditional form, so he took his cue from the hot dog vendors, and hired an army of people to sell them from push carts on the streets of New York City. The Chipwich became an icon.
In 1992, LaMotta sold the Chipwich brand to the makers of Eskimo Pie for $9.2 million. Nestle acquired Eskimo Pie and Chipwich for $18.9 million in 2007 -- and promptly killed off the beloved Chipwich. In its short but glorious lifetime, over a billion Chipwich ice cream sandwiches were sold.
Old question: Who makes better chocolate, Hershey or Nestle?
New question: Which company is run by bigger morons?