Naturally, Gatorade Joins Natural Drink Craze

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Gatorade was created back in 1965 by several "scientists" at the university of Florida, according to the company's website. After speaking with football coaches about the problem of dehydration, "researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction 'Gatorade'."

That was then, and G Natural is now.

That's right. G Natural. The sports drink giant is in the midst of introducing the latest product line in its G Series. According to the company, it is a "natural version of the Gatorade thirst quencher made with natural flavors, colors and ingredients."

Company reps don't see any irony in scientifically formulating natural products. The company seems to think that using the "natural" sweetener Truvia (which is derived the Stevia plant and has no calories) and abstaining from artificial coloring is enough to convince the masses that G Natural is from nature.

There are two versions of the product so far,the standard G Natural, which has 14g of carbohydrates (50 calories), 110 mg of sodium and 30 mg of potassium and comes in Blackberry Raspberry, Lemon Berry and Orange Citrus. And the G2 Natural with fewer carbs (only 5 gs and 20 calories) but the same sodium and potassium and comes in Berry, Citrus Mango and Orange Pomagranate.

Oh yeah. The suggested retail price is about $1.50 for 16.9-oz bottle. That is not a natural price.

Of course, it will be distributed in Whole Food Supermarkets across five regions of the country, including Florida. Gatorade officials say it should be on the shelves any day now.

No word yet on who will be starring in the next group of sophisticated and cool Gatorade commercials. Here are some "naturally" gifted athletes who could make the cut: Mark McGwire, Barry Bonds, A-Rod, Floyd Landis and, of course, Lance Armstrong (oh no we didn't!).

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