The LeBron Burger Phenomenon at Oneburger

Photo by John Zur

One Burger's "The Bron" Burger.

​LeBron James might not be able to singlehandedly win an NBA championship, but the sentiment around Miami is that he'll save the local economy.

Oneburger's "The Bron" burger is a tasty place to begin this crusade, although it's still unknown whether or not LeBron is receiving royalties for the lending of his name. The $12.95 tribute to the reign of "King James" with the Miami Heat turns things up a notch.

Construction of The Bron begins with a kaiser roll. In the words of One Burger, "Kaiser is the German word for KING. Also, Bron is crazy dangerous like Kaiser Soze." Then comes the beef. In this case, Kobe beef to be exact. Why Kobe beef on LeBron's burger? Because "Bron eats Kobe for lunch. Make it a double and Bron eats Kobe for lunch and dinner." Without requesting a temperature, my burger came out just the way I like it, medium rare. So be sure to tell them to turn it into a hockey puck if you so desire. Slap some Swiss cheese on top, as "Bron likes his cheese, watches, chocolates, and bank accounts from Switzerland." Then ask for an onion ring in anticipation of the championship rings he'll win with the Heat, and we're almost there. Barbecue sauce and mustard are added in good measure, and jalapenos turn this burger's heat up as hot as Miami expects the Heat to be come this fall with the addition of LeBron to D-Wade's team.

No word yet on if and when Chris Bosh will get his own burger.

Oneburger
367 Alhambra Circle, Coral Gables
305-529-5555