McDonald's-In-The-Morgue Ad Coming To Miami
As our sister Houston Press blog reports, The Physicians Committee for Responsible Medicine is running a television ad that comes right out and says it: McDonald's food is so unhealthy it can kill you. The ad opens with an obese man on a gurney in the morgue, a half-eaten burger in his dead hand. As his widow cries, the screen turns red and golden arches appear along with the phrase: "I was lovin' it."
The folks at McDonald's are apparently upset. Spokeswoman Bridget Coffin -- I mean Coffing -- calls the commercial "outrageous, misleading and unfair to all consumers." Gee, just like the commercials for McDonald's!
The Physician's Committee put out the following statement in response to Coffing's whine:
"Studies, including one from the U.S. Department of Agriculture, show that people who consume fast food are at a higher risk of obesity, a key risk factor for heart disease. Regular consumption of high-fat, high-cholesterol foods increases the risk of heart disease, and studies have found that even a singly fatty meal can raise blood pressure, stiffen major arteries, and cause the heart to beat harder."
The ad has already run in Washington DC, and is being planned for Houston, Chicago, Detroit, LA, Memphis...and Miami! We are honored, and look forward to the commercials -- assuming our local media isn't too cowardly to air them.