Mercadito's Tacos for Strength Campaign Gets Local Chefs Involved
"Tacos for Strength" might sound like Miami's own version of Popeye and his can of super spinach, but it's actually Mercadito Midtown's bid to help put a dent in childhood hunger around the country.
The year-long campaign kicks off Friday, and features a different taco every month created by one of a toque-bedazzled roster of hotshot chefs. Five percent of the sales will be donated to Share Our Strength, the Washington D.C.-based organization dedicated to ending hunger in America.
Among the local players will be Michael Schwartz (Michael's Genuine Food & Drink) and Thomas Buckley (Nobu), along with Wylie Dufresne (WD-50 in New York), Michael Fiorello (Mercat a la Planxa in Chicago) and more. The first strong taco -- Tacos de Albondigas -- comes from chef Andrew Carmellioni of Locanda Verde in New York. It's poached shrimp and chorizo meatballs in a corn tortilla with salsa verde and red cabbage slaw, a combo that will sell for $16 for four tacos.
You gotta admit, that sounds a whole lot better than a can of spinach.