LIV's Blue Vice a Cocktail for Hipsters and Smurfs

John Zur

​Who named LIV's new Hpnotiq-inspired signature cocktail? I did! And who'll drink this blue beverage made with a blend of vodka, cognac, and tropical fruit juices? Some say Smurfs and Avatars. Others think it'll probably be the Pitbull-and-his-entourage-look-alike crowd. I didn't create the monster, I only saved it from a sorry name such as South Beach Betty.

Blue Vice ($12) is 2 oz. Hpnotiq, 1 oz. blueberry vodka, and a splash of lemonade: a little sweet for my taste. Says Jimmy Vargas, Director of Sales and Marketing at LIV, "Hpnotiq is a long-standing partner with LIV and we have plenty of exciting programs over the next few months with the brand." Blue Vice will have an indefinite shelf life on the cocktail list.

LIV
4441 Collins Avenue, Miami Beach
305-674-4680