Mexican Coke: Is There Really a Difference?
|Mexican Coke on the shelf at my local Publix|
After the jump: "Eso es hecho en Hialeah, no jodas..."
Mexican Coke is increasingly available at supermarkets and restaurants around town. Michel Sanchez of Latin House Grill food truck told me he prefers it because, "it's real sugar!" which is a common praise of the drink. Other fans, such as Latin House Grill's Bella Cespedes, prefer it because it evokes the nostalgia for home back in Mexico or Central America.
I'm not a soda drinker, but I enjoy the combination of the glass bottle and the sweeter flavor of Coke de Mexico with a greasy meal. And I'm not alone. The New York Times Magazine extolled the Mexican Coke trend last year.
Last week, Obesity released a study suggesting that there may be no difference between American and Mexican Coke. As I often do, I let national nutrition expert Marion Nestle break it down for me.In the Atlantic food blog, she says that the investigators couldn't find sucrose (table sugar) in the Mexican Coke. This may or may not mean that Mexican Coke is made with high fructose corn syrup. Nestle is careful to point out in her blog that there weren't enough samples in the study to be certain.
|Mexican Coke and a rib eye flatton and fries from Latin House Grill food truck. LHG favors Mexican Coke.|
I conducted my own absolutely unscientific poll last weekend, purchasing both regular Coke and Mexican Coke in glass bottles from my local Publix. I asked both regular soda drinkers and non-soda drinkers to see if they could taste the difference in a blind test. Three (33% of my voluminous sample) of the drinkers could taste no difference. One friend says, "Eso es hecho en Hialeah, no jodas," or "Yeah right, this is made in Hialeah."
Most of the soda drinkers (55%) preferred the American version. My theory is that people who are soda drinkers prefer what they are used to. As my co-worker said, "I ilke that it reminds me of when I was a kid." One friend preferred what he thought was the greater carbonation of American Coke: "like a big mouth biting your tongue." Er, ok.
Non-soda drinkers didn't prefer one over the other. Another completely unsubstantiated theory is that non-soda drinkers like me gravitate to the smoother, sweeter taste (whether real or imagined) of Mexican Coke.;
It all comes back to the fact that food is about so much more than the ingredients.The New York Times writer concluded that "I always pay extra for the 12-ounce bottle that says it's "Hecho en Mexico." I do this because I believe it tastes better, and I really don't care why." Is it the power of advertising, the snobbery of cache, the pull of the familiar and nostalgic? Who knows? Just take it all with a grain of sugar.